Third Party Content. You don’t have to create original content for every post.
Posted: Mon Jan 20, 2025 5:03 am
Activity. Talk about an event you attended, hosted, or spoke at. Post relevant information before, during and after the event! Each event can be a treasure trove of content, allowing others at the event to interact.
User Generated Content. UGC isn’t just for cocos islands keeling email list 150000 contact leads B2C brands on Instagram. It always pays to get others talking about your brand, product or service. Post case studies, customer testimonials, and interviews.
You can also establish yourself as an expert by becoming a content curator. It’s best to do this on a personal page, as a company page will want to avoid the risk of sharing competitor content.
Employee Advocacy. Sharing employee posts is a great way to humanize your brand and showcase your company values. This is especially important if you are recruiting employees. In a competitive labor market, businesses that can showcase content about happy, engaged employees have a huge advantage.
Create Content - LinkedIn - Algorithm - Love Employee Advocacy - 10
Richard van der Blom is a social selling strategist and keynote speaker. His agency, Just Connecting, helps sales and marketing teams use LinkedIn to build awareness and leads. He is also the author of the LinkedIn Algorithm Report. You can find him on LinkedIn @richardvanderblom and at X @RichardvdBlom.
Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and on Twitter @Mike_Stelzner.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.
Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS
If you enjoyed this episode of the Social Media Marketing Podcast, head to Apple Podcasts, leave a rating, write a review, and subscribe.
User Generated Content. UGC isn’t just for cocos islands keeling email list 150000 contact leads B2C brands on Instagram. It always pays to get others talking about your brand, product or service. Post case studies, customer testimonials, and interviews.
You can also establish yourself as an expert by becoming a content curator. It’s best to do this on a personal page, as a company page will want to avoid the risk of sharing competitor content.
Employee Advocacy. Sharing employee posts is a great way to humanize your brand and showcase your company values. This is especially important if you are recruiting employees. In a competitive labor market, businesses that can showcase content about happy, engaged employees have a huge advantage.
Create Content - LinkedIn - Algorithm - Love Employee Advocacy - 10
Richard van der Blom is a social selling strategist and keynote speaker. His agency, Just Connecting, helps sales and marketing teams use LinkedIn to build awareness and leads. He is also the author of the LinkedIn Algorithm Report. You can find him on LinkedIn @richardvanderblom and at X @RichardvdBlom.
Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and on Twitter @Mike_Stelzner.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.
Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS
If you enjoyed this episode of the Social Media Marketing Podcast, head to Apple Podcasts, leave a rating, write a review, and subscribe.