Do you know what Multichannel Digital Marketing is?

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New communication channels are constantly emerging in the digital world, and marketing professionals need to be aware of this. Depending on the target audience and business goals, a new channel can mean a new opportunity to generate leads and business opportunities. To do this, however, you need to have a strategy that works in an integrated manner so that results can be obtained more easily. If you still don't know what Multichannel Digital Marketing is, see below what it is and how it can affect your business.

Multichannel Digital Marketing
Multichannel digital marketing is digital marketing that is not focused on just one type of channel. Instead of focusing solely on creating blog content, multichannel marketing also invests in social media and sponsored link campaigns, for example.

Despite being carried out across multiple channels, Digital Marketing is guided by the same overall business objective, with only the actions changing to suit each channel. This is why it is also called integrated digital marketing, as it combines efforts to achieve a greater goal.

How to do it
Multichannel Digital Marketing is more than just replicating content and actions across different channels. In reality, adopting this strategy means understanding the characteristics of each medium very well and defining the advantages of each one.

If shorter or more visual content is macedonia phone number lead more important on a social network, for example, the adoption of this strategy should include adapting the content to this type of format. However, if a specific sponsored link campaign works better locally to meet the company's objectives, the strategy must develop ways to ensure that marketing can operate within these parameters.

All actions, however, must have synergy in order to lead the company to achieve the desired results, such as increased sales or market positioning.

Advantages
In addition to combining efforts, a multichannel digital marketing strategy brings, for example, an increase in leads and tracking where the best opportunities are. This strategy also allows the brand to have a complete experience with the target audience, knowing different characteristics that influence their conversion.

Being on more channels also means that the company is more exposed to the public's knowledge. This significantly increases brand exposure and audience.

Last but not least, the adoption of this strategy is highly correlated with the results achieved by many successful marketing teams. According to Salesforce ’s State of Marketing Report , 63% of high-performing teams say they excel at creating an integrated cross-channel experience.

Along with this data, the Multichannel Digital Marketing Report 2015 also showed that, among those surveyed, 95% of professionals said that a multichannel strategy that allows consumer segmentation is important for the business. Therefore, this is a strategy that optimizes the use of resources and also optimizes the marketing plan in the search for results.

Multichannel digital marketing is basically marketing that is adapted and executed across different mediums in order to integrate the user experience and increase brand exposure and lead generation . With more and more solutions being developed, cross-channel integration is proving to be an increasingly crucial factor for teams to achieve success.

Do you already use this strategy or do you intend to adopt it? What do you think about it? Comment and participate!