The 10 luxury fashion and accessories brands most mentioned by influencers
Posted: Mon Jan 20, 2025 4:46 am
In the world of fashion and luxury accessories, influencers play an increasingly important role. Their ability to set trends and influence purchasing decisions is undeniable. Thanks to our machine learning technology, we have been able to establish a ranking of the 10 luxury fashion and accessories brands most mentioned by influencers.
Key figures from the report on the most recognized design houses on social media
72% of the content published by KOLs in the luxury clothing sector is in video format .
On Instagram , 52% of content is posts , 33% stories, and 14% reels.
The three brands that generate the most engagement on Instagram are Dior, Prada and Gucci.
The Kolsquare methodology for the analysis of these companies
This study, based on the analysis of Kolsquare data , presents the performance of luxury brands worldwide. It is based on the analysis of our exhaustive catalogue of influencers, which includes more than 930,011 profiles that have mentioned one of the 204 luxury brands analysed or have used one of their brand hashtags at least once. The 8,313,576 posts analysed between November 2021 and December 2022 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .
The 10 luxury "Fashion and Accessories" brands most mentioned by influencers
According to our ranking, the luxury clothing brands that dominate social media (all platforms combined: Instagram, TikTok , Facebook, YouTube and Twitter) are:
1.Dior
Fashion house Dior tops the list with 188,349 mentions and an overwhelming pr administration directors email database esence on social media. The French brand has captured the attention of influencers who are trendsetters and trendsetters in the fashion segment, thanks to its iconic collections and refined aesthetics.
2. Gucci
Gucci comes in second with 154,483 mentions , affirming its dominant position in the fashion industry. The Italian brand continues to innovate with bold creations and notable collaborations, most notably on TikTok , making it highly attractive to influencers – and appealing to Gen Z.
3. Louis Vuitton
Louis Vuitton has racked up 130,727 mentions and maintains its place among the most coveted brands. Its timeless heritage, combined with modern designs in handbags and other accessories, keeps it at the top of the luxury fashion industry. The brand has collaborated with famous influencers such as Charli d'Amélio and Emma Chamberlain.
Key figures from the report on the most recognized design houses on social media
72% of the content published by KOLs in the luxury clothing sector is in video format .
On Instagram , 52% of content is posts , 33% stories, and 14% reels.
The three brands that generate the most engagement on Instagram are Dior, Prada and Gucci.
The Kolsquare methodology for the analysis of these companies
This study, based on the analysis of Kolsquare data , presents the performance of luxury brands worldwide. It is based on the analysis of our exhaustive catalogue of influencers, which includes more than 930,011 profiles that have mentioned one of the 204 luxury brands analysed or have used one of their brand hashtags at least once. The 8,313,576 posts analysed between November 2021 and December 2022 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .
The 10 luxury "Fashion and Accessories" brands most mentioned by influencers
According to our ranking, the luxury clothing brands that dominate social media (all platforms combined: Instagram, TikTok , Facebook, YouTube and Twitter) are:
1.Dior
Fashion house Dior tops the list with 188,349 mentions and an overwhelming pr administration directors email database esence on social media. The French brand has captured the attention of influencers who are trendsetters and trendsetters in the fashion segment, thanks to its iconic collections and refined aesthetics.
2. Gucci
Gucci comes in second with 154,483 mentions , affirming its dominant position in the fashion industry. The Italian brand continues to innovate with bold creations and notable collaborations, most notably on TikTok , making it highly attractive to influencers – and appealing to Gen Z.
3. Louis Vuitton
Louis Vuitton has racked up 130,727 mentions and maintains its place among the most coveted brands. Its timeless heritage, combined with modern designs in handbags and other accessories, keeps it at the top of the luxury fashion industry. The brand has collaborated with famous influencers such as Charli d'Amélio and Emma Chamberlain.