What types of collaborations exist between brands and influencers?
Posted: Mon Jan 20, 2025 4:27 am
Knowing the benefits of influencer marketing collaborations , you're probably wondering what kind of collaborations can be developed. Below, we give you a detailed description of the main modalities that you can implement for your campaign.
Firstly, we have the sending of product tests ; this option is usually one of the most common forms of collaborations. The influencer receives a product in exchange for talking about it on their social networks, in order to promote it and give their opinion on it.
Another of the most commonly used collaboration agreements with influencers is sponsored posts . In this format, the influencer makes a post promoting a product and mentioning the brand. Keep in mind that, since 2021 in Spain, influencers who have commercial agreements with companies must indicate whether it is paid content. This format is very beneficial, as it allows you to plan and ensure the tone of the communication that the influencer will handle within their post.
Brand ambassadors are another of the most common formats. In this model, the relationship is projected in the medium and long term, since the influencer will be a permanent content creator for your brand, and depending on the ambassador 's conditions , you can even ask for exclusivity in the product or service line.
On the other hand, we have affiliate marketing , a concept in which the influencer promotes a product and the company pays them a commission for the sales made. Consider that the commissions can vary between 5% and 50%. This will depend on the agreement between the influencer and the brand. Another model, somewhat similar, is the promotional codes , in which the creator's community can benefit from discounts, and they, in turn, will receive a percentage of the sales made. This action is usually combined with other types of brand collaborations such as product shipping, sponsored posts or brand ambassadorship.
Channel acquisition is also a collaboration model in which the influencer creates content for the brand for a certain period of time. If you consider this model, at Kolsquare we share with you everything you need to know about the influencer contract.
Blogtrips have also gained a lot of traction in industries such as beauty and cosmetics. In this agreement, brands take a group of influencers to enjoy a destination, in exchange for content that shows their follo vp it email database wers the experience offered by the company.
Finally, events are another effective tool to connect with your audience, and although they can be a bit more challenging in terms of logistics and organization, they are nevertheless often a good idea for new product launches or campaigns.
What type of influencer collaboration is most effective in improving brand credibility in a highly specialized industry?
If you work in a highly specialized industry and want to improve credibility, our recommendation is to work with experts in the sector. You can choose to create campaigns with influencers who know your niche market so that the recommendations are well-founded and the information they provide is truly valued by the audience. By collaborating with them, the brand benefits from their authority and reputation, which can positively influence public perception.
Another strategy you can use is developing educational content . This can include webinars, tutorials, or blog posts where the influencer explains complex concepts or shares their expertise in the field.
Similarly, you can participate in industry events or conferences with influencers who can help you increase your brand's visibility in specific communities. Keep in mind that, in any case, all the types of collaboration we have mentioned can be adapted to any industry, regardless of the level of specialization.
Firstly, we have the sending of product tests ; this option is usually one of the most common forms of collaborations. The influencer receives a product in exchange for talking about it on their social networks, in order to promote it and give their opinion on it.
Another of the most commonly used collaboration agreements with influencers is sponsored posts . In this format, the influencer makes a post promoting a product and mentioning the brand. Keep in mind that, since 2021 in Spain, influencers who have commercial agreements with companies must indicate whether it is paid content. This format is very beneficial, as it allows you to plan and ensure the tone of the communication that the influencer will handle within their post.
Brand ambassadors are another of the most common formats. In this model, the relationship is projected in the medium and long term, since the influencer will be a permanent content creator for your brand, and depending on the ambassador 's conditions , you can even ask for exclusivity in the product or service line.
On the other hand, we have affiliate marketing , a concept in which the influencer promotes a product and the company pays them a commission for the sales made. Consider that the commissions can vary between 5% and 50%. This will depend on the agreement between the influencer and the brand. Another model, somewhat similar, is the promotional codes , in which the creator's community can benefit from discounts, and they, in turn, will receive a percentage of the sales made. This action is usually combined with other types of brand collaborations such as product shipping, sponsored posts or brand ambassadorship.
Channel acquisition is also a collaboration model in which the influencer creates content for the brand for a certain period of time. If you consider this model, at Kolsquare we share with you everything you need to know about the influencer contract.
Blogtrips have also gained a lot of traction in industries such as beauty and cosmetics. In this agreement, brands take a group of influencers to enjoy a destination, in exchange for content that shows their follo vp it email database wers the experience offered by the company.
Finally, events are another effective tool to connect with your audience, and although they can be a bit more challenging in terms of logistics and organization, they are nevertheless often a good idea for new product launches or campaigns.
What type of influencer collaboration is most effective in improving brand credibility in a highly specialized industry?
If you work in a highly specialized industry and want to improve credibility, our recommendation is to work with experts in the sector. You can choose to create campaigns with influencers who know your niche market so that the recommendations are well-founded and the information they provide is truly valued by the audience. By collaborating with them, the brand benefits from their authority and reputation, which can positively influence public perception.
Another strategy you can use is developing educational content . This can include webinars, tutorials, or blog posts where the influencer explains complex concepts or shares their expertise in the field.
Similarly, you can participate in industry events or conferences with influencers who can help you increase your brand's visibility in specific communities. Keep in mind that, in any case, all the types of collaboration we have mentioned can be adapted to any industry, regardless of the level of specialization.