5 Current Social Media Marketing Trends for 2023
Posted: Mon Jan 20, 2025 4:03 am
Betting on video content on social media
Short videos in the TikTok format have recently become widespread. At the same time, in 2022, the commercial sector focused on the use of such video materials. As a result, reels and clips have become an ideal means of promotion that does not require large expenses - you just need a smartphone.
Short videos can easily increase brand awareness and attract an audience, and they are much cheaper than targeting. When a video gets into recommendations, the system starts regularly offering it to users, and this brings results. So if you don’t know what interesting topics for videos you have, it’s time to decide. Then you can organize promotion on social networks in 2023 with minimal costs.
Download a free selection the benefit of using our student database of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
SMM with bloggers
This method has also been used for a long time, but by 2023 it has undergone significant changes. First of all, since February 2022, Instagram has lost its audience in our country. Pessimistic views have spread that the network no longer offers any prospects as a means of promotion, and business activity in this area has significantly decreased. However, Instagram ratings were so high that the obstacles associated with bypassing blocking do not stop many visitors. Companies are considering new options for online promotion, including advertising on blogs. But due to the crisis, financial resources are limited, which does not allow businesses, especially small ones, to allocate significant amounts to promotion.
As a result, a course was taken to work with nanobloggers or, in other words, microinfluencers. This refers to promotion on channels with a limited audience (no more than 20 thousand people). Basically, these platforms unite a specific group of users connected by a common interest, but, unlike blogs with hundreds of thousands of subscribers, there is a greater immersion in the topic, which means there is a greater chance of causing a reaction to advertising messages. True, companies are forced to pay attention to finding suitable bloggers, but, on the other hand, this approach guarantees a reasonable price and an impressive effect.
Ways to Boost Blogger Advertising
Short videos in the TikTok format have recently become widespread. At the same time, in 2022, the commercial sector focused on the use of such video materials. As a result, reels and clips have become an ideal means of promotion that does not require large expenses - you just need a smartphone.
Short videos can easily increase brand awareness and attract an audience, and they are much cheaper than targeting. When a video gets into recommendations, the system starts regularly offering it to users, and this brings results. So if you don’t know what interesting topics for videos you have, it’s time to decide. Then you can organize promotion on social networks in 2023 with minimal costs.
Download a free selection the benefit of using our student database of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
SMM with bloggers
This method has also been used for a long time, but by 2023 it has undergone significant changes. First of all, since February 2022, Instagram has lost its audience in our country. Pessimistic views have spread that the network no longer offers any prospects as a means of promotion, and business activity in this area has significantly decreased. However, Instagram ratings were so high that the obstacles associated with bypassing blocking do not stop many visitors. Companies are considering new options for online promotion, including advertising on blogs. But due to the crisis, financial resources are limited, which does not allow businesses, especially small ones, to allocate significant amounts to promotion.
As a result, a course was taken to work with nanobloggers or, in other words, microinfluencers. This refers to promotion on channels with a limited audience (no more than 20 thousand people). Basically, these platforms unite a specific group of users connected by a common interest, but, unlike blogs with hundreds of thousands of subscribers, there is a greater immersion in the topic, which means there is a greater chance of causing a reaction to advertising messages. True, companies are forced to pay attention to finding suitable bloggers, but, on the other hand, this approach guarantees a reasonable price and an impressive effect.
Ways to Boost Blogger Advertising