Optimize video ads with Meta’s Advantage+ Creative
Posted: Mon Jan 20, 2025 3:57 am
The Advantage+ system can also automatically jordan b2b leads resize videos, such as cropping horizontal videos to fit vertical ad placements.
Enhancements are on by default, so you'll need to manually disable them if needed. You can also set up your ad account to automatically apply Advantage+ to all ads.
Meta doesn't show when specific edits were made or the effects of edits, so it's difficult to measure the impact of these adjustments. These changes are applied randomly and only apply to certain impressions.
Jon believes you can fully trust the algorithm’s choices, but the goal is to improve campaign results, not just spend. Meta only enhances if it predicts that the enhancement will increase conversion rates. The effect determines whether people see the original idea or a modified version.
So while advertisers lack control, the system optimizes itself by learning which versions perform best. Jon recommends closing anything that continues to error. Otherwise, take an experimental approach and let Advantage+ try to improve your property.
The key question is whether Advantage+ can gain insight into which creatives perform best. Jon said visibility is currently limited.
For text or “dynamic creative elements,” Meta breaks down conversion rates for different title options. This helps guide which messages will resonate with your target audience.
Enhancements are on by default, so you'll need to manually disable them if needed. You can also set up your ad account to automatically apply Advantage+ to all ads.
Meta doesn't show when specific edits were made or the effects of edits, so it's difficult to measure the impact of these adjustments. These changes are applied randomly and only apply to certain impressions.
Jon believes you can fully trust the algorithm’s choices, but the goal is to improve campaign results, not just spend. Meta only enhances if it predicts that the enhancement will increase conversion rates. The effect determines whether people see the original idea or a modified version.
So while advertisers lack control, the system optimizes itself by learning which versions perform best. Jon recommends closing anything that continues to error. Otherwise, take an experimental approach and let Advantage+ try to improve your property.
The key question is whether Advantage+ can gain insight into which creatives perform best. Jon said visibility is currently limited.
For text or “dynamic creative elements,” Meta breaks down conversion rates for different title options. This helps guide which messages will resonate with your target audience.