A newsletter landing page is a special web page usage of our employment database created specifically to encourage visitors to sign up for a newsletter or email list.
The Benefits and Importance of Using a Good Newsletter Landing Page
Creates a good first impression
First impressions matter, and in the digital realm, a newsletter landing page is often the first point of contact between a brand and a potential subscriber. This first encounter can determine whether a visitor decides to continue doing business with a business or not.
Targeted Conversion
Newsletter landing pages can help attract specific subscribers by focusing solely on the subscription offer rather than any additional distractions. In this way, they help identify potential customers for targeted email marketing.
Build trust
If there is a benefit to signing up for a newsletter and what is promised on the landing page is true, this will greatly increase trust and those subscribers will be more likely to trust the offers.
Easy lead generation for promotions
People who subscribe to your newsletter are also potential customers, as they share an interest in your products or services. This means that you can run advertising campaigns and get good results from them in the future.
The most common mistake seen on newsletter landing pages is that the author does not consider first time visitors.
The authors know exactly what they are offering to readers. But they try their best to show the benefits of subscribing to the newsletter to those who are not familiar with the newsletter.
What do I need my potential subscriber to see and read to convince them to subscribe? Because when we shift our focus from ourselves to them, we start to see results.
This article contains 10 steps that will help you improve your newsletter landing page. And increase the number of visitors who become subscribers. Each step contains examples that will help you better understand the goal.
How to improve conversion
1. Add personality to your copywriting
The headline text is the first thing a visitor sees. After that, the subtext underneath will likely appear. To grab a visitor's attention, it's important to spend some time studying each one. Adding personality will make your newsletter stand out from the rest.
2. Place the registration form on the page.
With each new page load, the conversion rate decreases. Therefore, it is better to indicate the visitor's email address by placing a registration form on the page.
3. Place the registration form above the text
Moving to a registration form and entering an email address is a smart move. It makes it easier for visitors to sign up.
On the other hand, if the visitor scrolls the page looking for the form, this will affect the registration conversion. The more difficult it is for the user to register, the less likely they are to do so.
4. Add a call to action button
Remember: you are happy for visitors to know about the newsletter!
Use call-to-action phrases:
Subscribe for free Take part Reveal the secrets Start learning guitar5. Add meta-subtext to the form
Include subtext below the registration form to make the process more transparent. This can dispel any doubts a visitor may have.
6. Include a testimonial in your newsletter that highlights its features
You can also increase signups by adding social proof with pop-up notifications showing how many visitors have recently signed up.
7. Preview your email
Transparency increases conversion. There is no better way to back up your promises than to show your visitor exactly what the shipment looks like.
8. Clear the page of junk
The purpose of a newsletter landing page is to capture the visitor's email address. Nothing more.
Remove the following:
Other products or services
Navigation links to other sections of the website
Social Media Sharing Icons
Reviews that have no value and take up too much space and dilute everything else
Weak filler paragraphs that make no sense
The goal of a page is to convince the visitor with as little information as possible, not as much as possible.
9. Test mobile registration
Many visitors will sign up for newsletters via social media links, on the go, using their mobile phones. On smaller screens:
Hide large graphics that will cause the page to load slowly
Reduce font size – often place the signup form below the scroll
Click the CTA button below the form.
This should significantly improve the registration (and conversion) process on smaller screen sizes.
10. Answer the question WHY
It is worth telling the audience why the newsletter was launched. Convince them that the topic is fascinating.
Conclusion
When we share why we care about a particular topic, visitors can feel like they're about to go on a journey with you. A journey they can't experience anywhere but their inbox.