Why keep up with changing consumer behavior?
Posted: Sun Jan 19, 2025 10:32 am
In order to grow and truly prosper, every organization needs to achieve at least one goal: winning over customers . In this sense, it is of fundamental importance to understand consumer behavior, as this is what allows us to create irresistible offers, truly desired products and services that are most appreciated by the market.
One of the main reasons for the immense success of companies like Apple, for example, is precisely this understanding. The problem, however, is that consumer behavior has been changing more and more frequently, requiring entrepreneurs to always keep their eyes open.
In this article, we will show you why keeping up with these changes is essential for the future of your business. It is an interesting read and therefore deserves your full attention. Check it out!
What is consumer behavior?
According to Philip Kotler , consumer behavior should be analyzed as the ios database of study by which people, groups and corporations select, acquire, use and disregard products and services, for example.
In general terms, it is how consumers behave in relation to the processes that involve their purchasing decisions. Typically, they begin with a need or a desire. From a marketing perspective , consumer behavior seeks to understand which influences, habits and stimuli interfere in this process.
What are the factors that affect it?
It is important to understand that, regardless of different behaviors over time, there are three factors that are always present: psychological, emotional and social.
Psychological factors include the perception of a need, the ability to capture information and likely attitudes towards an offer or desire. Emotional factors refer to the particularities of the consumer in terms of their decision-making: age, background, culture and gender are aspects included in this context.
Social factors include issues such as the influence of family, work, friends and groups in which the person participates. For many, these are the ones that most influence consumer behavior, as they involve economic situation, living conditions and education.
What causes consumer behavior to change?
Now we will see changes in consumer behavior. In this case, pay attention to the following point: we are referring to the general consumption pattern and not to the factors that affect the purchasing decision.
That said, let's just stay in the present, after all, what was in the past no longer interests us. Therefore, what drives consumer behavior to change today is:
technology;
easy access to information;
the possibility of purchasing online.
In short, when analyzed together, these aspects make buyers increasingly demanding when it comes to the quality of products and services (understanding the difference between value and price), convenience, speed and practicality of purchase.
Because they are more informed, buyers don't accept just anything. On the contrary, they know exactly what they want. And if you still don't care much about a differentiated experience, get ready, because this is exactly the consumer trend for the coming years.
One of the main reasons for the immense success of companies like Apple, for example, is precisely this understanding. The problem, however, is that consumer behavior has been changing more and more frequently, requiring entrepreneurs to always keep their eyes open.
In this article, we will show you why keeping up with these changes is essential for the future of your business. It is an interesting read and therefore deserves your full attention. Check it out!
What is consumer behavior?
According to Philip Kotler , consumer behavior should be analyzed as the ios database of study by which people, groups and corporations select, acquire, use and disregard products and services, for example.
In general terms, it is how consumers behave in relation to the processes that involve their purchasing decisions. Typically, they begin with a need or a desire. From a marketing perspective , consumer behavior seeks to understand which influences, habits and stimuli interfere in this process.
What are the factors that affect it?
It is important to understand that, regardless of different behaviors over time, there are three factors that are always present: psychological, emotional and social.
Psychological factors include the perception of a need, the ability to capture information and likely attitudes towards an offer or desire. Emotional factors refer to the particularities of the consumer in terms of their decision-making: age, background, culture and gender are aspects included in this context.
Social factors include issues such as the influence of family, work, friends and groups in which the person participates. For many, these are the ones that most influence consumer behavior, as they involve economic situation, living conditions and education.
What causes consumer behavior to change?
Now we will see changes in consumer behavior. In this case, pay attention to the following point: we are referring to the general consumption pattern and not to the factors that affect the purchasing decision.
That said, let's just stay in the present, after all, what was in the past no longer interests us. Therefore, what drives consumer behavior to change today is:
technology;
easy access to information;
the possibility of purchasing online.
In short, when analyzed together, these aspects make buyers increasingly demanding when it comes to the quality of products and services (understanding the difference between value and price), convenience, speed and practicality of purchase.
Because they are more informed, buyers don't accept just anything. On the contrary, they know exactly what they want. And if you still don't care much about a differentiated experience, get ready, because this is exactly the consumer trend for the coming years.