Lack of new information
Sometimes business conferences in one area have repeated speakers with the same presentations. Guests who have paid money to attend expect to gain new knowledge. It is important to take into account the possibility of negative feedback from conference participants if they are not provided with relevant information. To prevent such a situation, organizers should discuss with each speaker the originality of the presentation content, the exclusivity of the topics.
Even with well-known participants, it is important to ensure that their presentations are fresh and unique. Organizers should require speakers to present exclusive content. In this way, they can ensure interest and value for the audience, despite the speaker’s fame. When organizing a conference, it is important to monitor the preparation of presentations. To ensure that the event’s guests are satisfied, it is important to request and evaluate the speakers’ abstracts, notes, plans, and presentations.
Participants can use various marketing with stockholder database tricks. They have the opportunity to declare three separate reports for three different business conferences, but the uniqueness of the presentation and speech will be a maximum of 15%. It is necessary to monitor this and not allow participants to try to bypass you.
Price games
It is not recommended to use the following methods to increase the average check of an event:
In addition to regular admission tickets, do not offer dubious VIP invitations that include private dinners or other program elements intended only for a limited number of people.
Offer different ticket price categories depending on how close or far the seats are from the stage.
Change the price of the conference due to the participation of famous people.
Increase the prestige of the event by choosing an expensive and prestigious location, which entails an increase in the ticket price.
Try to be realistic about the market situation and set a reasonable price for a business conference. When preparing an event, pay attention to the financial capabilities of the target audience. For example, if your goal is to attract people from small businesses, then the choice of location for the event should be adapted to them. There is no point in organizing a conference in Skolkovo or inviting speakers from expensive British agencies. Instead, work with the reso