How to Improve eCommerce Personalization

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If you’re still sending mass emails, you’re driving your customers into the arms of another brand. Over forty percent of consumers value eCommerce personalization. Forty-four percent of them would consider changing brands if another company did a better job of personalization.



Why, then, are so many marketers still sending them irrelevant messages? Shouldn’t everyone be personalizing their eCommerce email marketing campaigns by now?

ecommerce personalization

Thanks to advances in technology, personalization software is now affordable for most brands.

What is eCommerce Personalization?
In Advancing E-Commerce Personalization: Process Framework and Case Study, Dr. Maurits Kaptein and Dr. Petri Parvinen define eCommerce personalization as “the act of specifically selecting content, in the sense of Web page or other digital content, for individual customers based on properties of the customer with the goal of increasing business outcomes for an e-commerce platform.”

In other words, eCommerce personalization means showing different content to each customer based on their personal information.

Key points include:

It helps store achieve better results by providing a better shopping experience for each customer.
The content could be anything from product recommendations to customized ads.
The goal is to make the shopping experience more personalized and increase sales for the online store.
Personalization can provide valuable insights into customer behavior albania telemarketing data and preferences, allowing marketers to make data-driven decisions to optimize their marketing strategies. Overall, eCommerce personalization can be a valuable tool for marketers looking to improve their results and create a better customer experience.

Examples of Personalized Marketing in eCommerce
There are several techniques and technologies used for eCommerce personalization, including:

Recommender systems. These use algorithms to suggest products to customers based on their previous purchases and browsing history.
Behavioral targeting. This involves tracking a customer’s behavior on a website and using that information to show them personalized content and advertisements.
Personalized search. This involves showing customers search results based on their personal preferences and history.
Personalized product recommendations. This involves showing customers product recommendations based on their personal preferences and history.
Personalized pricing. This involves offering customers personalized prices based on their personal preferences and history.
Personalized email marketing. This involves sending customers personalized emails based on their personal preferences and history.
Personalized push notifications. This involves sending customers personalized push notifications based on their personal preferences and history.
These are just a few examples of the many techniques and technologies that exist for eCommerce personalization. The goal of each of these methods is to create a more personalized shopping experience for customers, leading to increased engagement, loyalty, and sales.

Why Should You Make eCommerce Personalization a Priority?


Over 90 percent of consumers continue to receive unpersonalized marketing content. Why is that?



It’s not because personalization isn’t worth the effort. Twenty-six percent of marketers reported seeing an ROI of three to five dollars for every dollar spent on personalized campaigns—nine percent saw a return of over twenty dollars.