Strengthening Small Businesses During the Coronavirus Crisis

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In times of crisis, such as the coronavirus, micro and small businesses are the most sensitive to fluctuations in the economy.

Social isolation, essential to contain the spread of SARS-CoV-2, leaves bars, cafes and restaurants empty. In stores, the flow of customers decreases, events are canceled, tourism slows down... To a greater or lesser extent, all sectors are affected.

But, even so, we must keep the economy going, preferably consuming local products.

This is why campaigns to support small 99 acres database are circulating on social media.

They encourage shopping at the neighborhood grocery store, Dona Maria's bakery and Seu Mário's pharmacy.

How about doing your part?

Here's how to support small businesses during the coronavirus crisis:



Buy online
Many small businesses already sell online. Some have their own eCommerce, others sell on marketplaces. There are also those who sell products on Instagram, in Facebook groups or even on WhatsApp.

The profile @fortalece.cwb , for example, shows small businesses in Curitiba that deliver what you need during the week.



Order for home delivery
For those who don't want to walk around the streets, or even the neighborhood, delivery is a good option. Small businesses that didn't have this service before have started offering it to combat the drop in sales. However, ideally payments should be made online and deliveries should not be made inside the home.



Buy gift cards from your favorite store
Even if you can’t use them for a few weeks (or months) yet, buy gift cards from your favorite stores. Easter, Mother’s Day, and Valentine’s Day are coming up. Why not get a head start on your shopping?



Like, comment and share
When we interact with independent brands and artists on social media, we are contributing to small businesses. Tag your friends in posts, share on Stories or via inbox. Digital word of mouth strengthens local entrepreneurship.



Why support small businesses


In 2019, small businesses in Paraná created more than 50,000 jobs, according to Sebrae. In the same year, micro and small businesses alone hired more than 30,000 people, representing a growth of 21.4% compared to 2018.

This means that micro and small entrepreneurs in Paraná generate employment and income for thousands of families. However, in crisis situations like the one we are experiencing now, all of these people are harmed.

Buying from small businesses helps transform the economic and social reality of your neighborhood, your city.

Small businesses contribute to the recovery and valorization of urban spaces. When a bakery becomes famous for the flavor and quality of its bread, for example, it changes the lives of the entire community around it.

Furthermore, real estate tends to be valued higher where commerce thrives.

Many people have no idea that buying from a micro or small business brings so many benefits. How about taking up this cause right now?