PRESERVE
Branded content is for all companies, regardless of their size or sector. This is demonstrated by the Argentine supermarket chain COTO, which promoted a colorful, fresh, and emotional branding on Instagram, reaching 350,000 followers on this social network.
BioAlei
Is branded content only possible with high budgets?
Well, no, it all depends on creating an interesting offer for the public. BioAlei, a brand of artisanal and natural care products, offers workshops on related topics, as a complement to its product catalogue.
Adidas
Adidas is interested in sports culture and how to spread ghana whatsapp number database the values of integrity, passion and performance. That is why, since 2015, with the purchase of Runtastic, it has improved the experience of its customers with this app that accompanies you in your fitness activities and motivates you to achieve your goals.
Conclusion
You must make your strategy truly 360. Currently, the media has evolved towards other possible formats that include new trends in branded content on social networks, adding it to the variety of media available to create connections with the target audience.
Branded content improves your SEO positioning; that is, it not only helps you improve the positioning of your brand in the eyes of your buyer persona, but also in search engines, which results in high levels of traffic to your website.