Content or trajectory
Posted: Sun Jan 19, 2025 8:21 am
Storytelling focuses primarily on content: stories are told with words, sounds, videos and images. Brand storytelling, on the other hand, aims at a holistic experience: all the elements that compose it are part of the story and convey a unified message.
Points of contact
Storytelling typically has a single point of contact between the story and the audience, which occurs when a person watches a movie or reads a book, for example.
Instead, brand storytelling must be developed to communicate the same idea in different formats.
Why is Brand Storytelling Key in Digital Marketing?
Learn the main reasons why brand storytelling can enhance kenya business email list your entire digital marketing strategy.
Community building
Brand storytelling encourages people to engage more deeply with the brand and create a community of loyal consumers .
To gain customer trust and loyalty, it is essential to involve your audience and make them aware of how your business works. Brand storytelling places people as part of the story and involves them in the narrative.
Search for authenticity
Millions of pieces of content are created, published and shared every day. Competition in any industry is huge and users are bombarded daily by thousands of different ads.
Marketing is so accessible that it is necessary to apply strategies that make your brand stand out from the competition. Brand storytelling is a way of creating relevant content that can be embedded in people's memories through the emotions it can evoke.
Humans can forget what they are told, but not what they feel. For this reason, implementing brand storytelling is key to a good digital marketing strategy.
Points of contact
Storytelling typically has a single point of contact between the story and the audience, which occurs when a person watches a movie or reads a book, for example.
Instead, brand storytelling must be developed to communicate the same idea in different formats.
Why is Brand Storytelling Key in Digital Marketing?
Learn the main reasons why brand storytelling can enhance kenya business email list your entire digital marketing strategy.
Community building
Brand storytelling encourages people to engage more deeply with the brand and create a community of loyal consumers .
To gain customer trust and loyalty, it is essential to involve your audience and make them aware of how your business works. Brand storytelling places people as part of the story and involves them in the narrative.
Search for authenticity
Millions of pieces of content are created, published and shared every day. Competition in any industry is huge and users are bombarded daily by thousands of different ads.
Marketing is so accessible that it is necessary to apply strategies that make your brand stand out from the competition. Brand storytelling is a way of creating relevant content that can be embedded in people's memories through the emotions it can evoke.
Humans can forget what they are told, but not what they feel. For this reason, implementing brand storytelling is key to a good digital marketing strategy.