The Secret to Better Email Marketing Funnels
Posted: Sun Jan 19, 2025 8:07 am
If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing funnels.
We’ve put together this guide to help you do that. And we’ll share the secret to ensuring that your funnels are the best they can be.
What’s a Marketing Funnel?
A marketing funnel is a map you create to visualize the path your customers take to make a purchase. Whether you formalize the flow of the customer journey or not, everyone will go through one of a few similar paths as they decide whether to make a purchase.
But mapping out the structure of that journey helps get more out of your campaigns because:
You can see what’s working and what’s not.
You can identify areas where potential customers are abandoning the journey.
Can identify bottlenecks that hurt sales velocity.
Marketers generally conceptualize the funnel as having three sections:
The top of the funnel, before a prospect is in-market.
Then comes the middle of the funnel, when they’re in the market for a solution to the problem you solve.
At the bottom of the funnel, they’re ready to make a purchase.
But once you convert a lead into a customer, your job still isn’t done. You need philippines whatsapp data to continue engaging with them and build long-term trust and loyalty.
A marketing funnel maps out what happens at each stage of the funnel. For example:
What emails will customers receive at each stage of the funnel?
What offers will you send them?
How will you move them into the next stage of the funnel?
What is an Email Marketing Funnel?
An email marketing funnel takes the funnel concept and applies it to email campaigns.
It will map out what emails to send, who to send them to, and when. It will also cover what offers to share at each stage of the funnel. Email marketing automation platforms like Klavyo and Mailchimp allow you to automate and scale the process.
What are the Different Stages of the Email Marketing Funnel?
The three main stages of the funnel are:
The Awareness stage. In the Awareness stage, the customer is aware they have a problem, but they haven’t decided to do anything about it yet.
The Consideration stage. In the Consideration stage, the customer begins to research potential solutions.
The Decision stage. In the Decision stage, the customer compares different solutions on their shortlist to make a final decision.
Now, let’s look into each stage and what you need to do to lead your subscribers to the next stage.
Awareness
In the first stage, you should start with educational content that builds trust and raises brand awareness. Customers in this stage are highly unlikely to be ready to make a purchase, so focus on providing value to establish your credibility.
For example, for a new subscriber to your email list who’s in the Awareness stage, you might welcome them to your list, explain why your company is an authority in the space, and let them know what they can expect from your emails and your business.
Then, you’ll use marketing automation and behavioral targeting to deliver further lead nurturing emails to move your subscribers through the funnel.
Remember to focus on email engagement. Customer engagement, according to Gallup, is one of the best predictors of organic growth.
We’ve put together this guide to help you do that. And we’ll share the secret to ensuring that your funnels are the best they can be.
What’s a Marketing Funnel?
A marketing funnel is a map you create to visualize the path your customers take to make a purchase. Whether you formalize the flow of the customer journey or not, everyone will go through one of a few similar paths as they decide whether to make a purchase.
But mapping out the structure of that journey helps get more out of your campaigns because:
You can see what’s working and what’s not.
You can identify areas where potential customers are abandoning the journey.
Can identify bottlenecks that hurt sales velocity.
Marketers generally conceptualize the funnel as having three sections:
The top of the funnel, before a prospect is in-market.
Then comes the middle of the funnel, when they’re in the market for a solution to the problem you solve.
At the bottom of the funnel, they’re ready to make a purchase.
But once you convert a lead into a customer, your job still isn’t done. You need philippines whatsapp data to continue engaging with them and build long-term trust and loyalty.
A marketing funnel maps out what happens at each stage of the funnel. For example:
What emails will customers receive at each stage of the funnel?
What offers will you send them?
How will you move them into the next stage of the funnel?
What is an Email Marketing Funnel?
An email marketing funnel takes the funnel concept and applies it to email campaigns.
It will map out what emails to send, who to send them to, and when. It will also cover what offers to share at each stage of the funnel. Email marketing automation platforms like Klavyo and Mailchimp allow you to automate and scale the process.
What are the Different Stages of the Email Marketing Funnel?
The three main stages of the funnel are:
The Awareness stage. In the Awareness stage, the customer is aware they have a problem, but they haven’t decided to do anything about it yet.
The Consideration stage. In the Consideration stage, the customer begins to research potential solutions.
The Decision stage. In the Decision stage, the customer compares different solutions on their shortlist to make a final decision.
Now, let’s look into each stage and what you need to do to lead your subscribers to the next stage.
Awareness
In the first stage, you should start with educational content that builds trust and raises brand awareness. Customers in this stage are highly unlikely to be ready to make a purchase, so focus on providing value to establish your credibility.
For example, for a new subscriber to your email list who’s in the Awareness stage, you might welcome them to your list, explain why your company is an authority in the space, and let them know what they can expect from your emails and your business.
Then, you’ll use marketing automation and behavioral targeting to deliver further lead nurturing emails to move your subscribers through the funnel.
Remember to focus on email engagement. Customer engagement, according to Gallup, is one of the best predictors of organic growth.