Sell More Jewelry with Email Marketing

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If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices.

Why Email Marketing is Critical
An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why:

You Own Your Email List. You can do a lot more with an audience you have total control over. You can enrich your data, build up more complete customer records, and know exactly who you’re reaching and how they’re responding.
Email is a Direct Line of Communication. Unlike Facebook and other platforms, no algorithm will stop you from reaching subscribers on your email list.
Customers Prefer Email. In the US, most customers (about 72 percent) would prefer to hear from you through email.
If you haven’t prioritized email marketing yet, here’s how to get started.

How to Build Your Jewelry Email Marketing Strategy
There are a few steps you’ll need to take before you can begin sending jewelry email marketing campaigns, but it’s a straightforward process.

You’ll need:

A way to send emails
A list of subscribers to send emails to
A way to automatically send personalized campaigns
Choose an Email Marketing Platform
One essential eCommerce marketing tool is your email marketing platform. There are many options, and there’s really no wrong answer. If you use Shopify, you can use its built-in email marketing features. There are also other platforms built with eCommerce in mind, like Klaviyo.

But free platforms like Mailchimp will work just as well.

Build Your Email List
Once you have a way to reach your subscribers, you’ll need subscribers to reach.

B2C lead generation tends to be easier than B2B lead generation, but it can still be czech republic whatsapp data slow-going if you’re just getting started. Here are a few ways to speed things up:

Offer an Incentive. Free products, free shipping, and discounts can all work to get people to sign up for your email list.
Require an Email to Add to Cart. If you make shoppers submit their email addresses before they can add something to your cart, then you have a way to market to them in the future. It’s also easier to follow up with people who abandon their carts if you have their email addresses. It has drawbacks (e.g., some people may leave instead of adding an item to the cart), but it’s worth trying if you have a high cart abandonment rate.
Use Website Visitor Identification. Website visitor identification identifies your anonymous website visitors and sends their email and mailing addresses to your CRM so you can send them email and direct mail campaigns—even if they don’t convert on your website.
Segment Your List
Audience segmentation helps make sure you send the best campaigns to your subscribers based on their attributes. Here are the primary ways to segment your audience:

Geographic segmentation is location-based.
Behavioral segmentation is generally based on a subscriber’s website activity.
Demographic segmentation is based on characteristics like gender and age.
Psychographic segmentation is based on psychological characteristics.
One of the best ways to get the data you need for audience segmentation is website visitor identification software. It includes geographic information, and you can supplement that with other details like:

phone number
automotive data
household income range
age range
education level
gender
homeowner status
length of residence range
net worth range
marital status
presence of children
Personalize Your Campaigns
The reason it’s crucial to segment your audience is to enable eCommerce personalization. Shoppers want to receive relevant campaigns personalized to their needs and interests. By segmenting your audience, you can make sure you’re sending the right emails and offers to the right people at the right time.

Set Up Marketing Automation
Marketing automation tools enable you to automate emails based on factors like:

Subscribers’ website activity
Audience segments
Subscribers’ email engagement
It makes it easier to personalize your emails, segment your audience, and deliver advanced campaigns (e.g., abandoned cart recovery campaigns).