8 Link Building Strategies and a Free Link Building Tool
Posted: Sun Jan 19, 2025 7:24 am
When you spend a lot of time and effort developing an article, it’s frustrating to see it languish on the tenth page. Unfortunately, link building remains a critical component of search engine optimization (SEO). If you’re not building links to your content it’s much less likely to rank. That’s why we’ve put together some tips and a free link building tool to help you give your content a boost.
What is Link Building?
Link building is the process of obtaining inbound links to your website to improve its rank. Hopefully, Google will one day use artificial intelligence and machine learning to match the absolute best content available for every search. Until then, building links is essential.
In this post, we’ll:
explore the basics of link building
share some proven strategies
provide a free tool for email outreach
The Importance of Link Building
Search engine algorithms look at many factors to determine how to rank a site. One of the key ranking signals is backlinks. The idea is that if a lot of site owners trust a piece of content, it’s probably pretty good.
Proven Link Building Strategies
It would be nice if we could all just create great content and wait for organic links to roll in. But there are so many companies doing aggressive outreach (or even engaging in less savory tactics like buying links) that it’s imperative to take a proactive approach to build links to your content.
Here are eight ways to build links.
1. Create High-Quality, Shareable Content
Creating great content isn’t sufficient to build links, but it is a necessary first step.
Top-notch content is the foundation of successful link building campaigns. In other words, it should be thailand whatsapp data content that people want to read and want to share.
Make it informative, engaging, and unique. Also, focus on different formats, such as:
blog posts
infographics
videos
Choose the format that will provide the most value to your target audience.
2. Guest Blogging
Guest blogging involves writing articles for other websites in your industry or niche. This not only exposes your content to a new audience but often allows you to include a link back to your website.
Ensure that you choose reputable websites with high domain authority when looking for guest blogging opportunities. They should also be relevant to your industry.
If you do a Google search for “[your industry] AND ‘submission guidelines’ OR ‘write for us'” you should find a lot of relevant opportunities.
3. Use Linkable Content Formats
Not all content formats are as likely to generate backlinks. For example, news about your company (unless it’s a big company) isn’t as likely to win backlinks.
Here are some content formats to focus on:
Resource Pages. Resource pages curate valuable information, tools, or resources on a specific topic. They earn backlinks because they’re a one-stop reference point for users looking for information.
Original Research and Statistics. New data or insights based on original research, surveys, or studies provide valuable information. You can curate stats and research from around the web (sort of like a resource page) but it’s better if you use your own data. That way it’s harder for a competitor to copy you. This type of content is often cited by other websites when referencing the data. It can be especially good for generating links from journalists who write for authoritative sites.
Infographics. Visual representations of complex information or data make it easier for users to digest and understand the content. They are visually appealing and highly shareable. That leads to more backlinks because websites prefer to link to concise, easily understandable content. (It can also increase the amount of time visitors spend on your site which is another important ranking signal.)
Listicles. List-based articles are popular because they are easy to skim. They attract backlinks because they present information in a digestible format that is easy to reference.
“Ultimate” Guides. In-depth guides are authoritative resources on a specific topic. They should provide detailed information and practical insights that offer a lot of value to readers. The more valuable and unique the guide, the more likely it will get backlinks.
Case Studies. Real-life examples or success stories showcasing the application of specific strategies, techniques, or products are another good way to get backlinks. As generative AI leads to more fluff content, providing original evidence and practical insights is invaluable.
4. Influencer Outreach
Reach out to influencers within your industry to see if they will share your content. Influencers can help amplify your reach and increase your chances of obtaining backlinks.
You’ll need to develop a mutually beneficial relationship with these influencers. So offer something of value to them, such as:
a free sample of your product
sharing their content in your newsletter
sharing their content on your social media accounts
5. Broken Link Building
Broken link building is competitive because just about everyone has automated the process. It involves finding broken links on other websites and suggesting your content as a replacement. The strategy benefits both parties, as you secure a backlink and the website owner fixes a broken link.
This can still be effective, but you’ll need to automate the process as much as possible. You can use tools like Ahrefs to identify broken links. You can use the free link building tool we’ll provide at the end of this article to automate the outreach process.
What is Link Building?
Link building is the process of obtaining inbound links to your website to improve its rank. Hopefully, Google will one day use artificial intelligence and machine learning to match the absolute best content available for every search. Until then, building links is essential.
In this post, we’ll:
explore the basics of link building
share some proven strategies
provide a free tool for email outreach
The Importance of Link Building
Search engine algorithms look at many factors to determine how to rank a site. One of the key ranking signals is backlinks. The idea is that if a lot of site owners trust a piece of content, it’s probably pretty good.
Proven Link Building Strategies
It would be nice if we could all just create great content and wait for organic links to roll in. But there are so many companies doing aggressive outreach (or even engaging in less savory tactics like buying links) that it’s imperative to take a proactive approach to build links to your content.
Here are eight ways to build links.
1. Create High-Quality, Shareable Content
Creating great content isn’t sufficient to build links, but it is a necessary first step.
Top-notch content is the foundation of successful link building campaigns. In other words, it should be thailand whatsapp data content that people want to read and want to share.
Make it informative, engaging, and unique. Also, focus on different formats, such as:
blog posts
infographics
videos
Choose the format that will provide the most value to your target audience.
2. Guest Blogging
Guest blogging involves writing articles for other websites in your industry or niche. This not only exposes your content to a new audience but often allows you to include a link back to your website.
Ensure that you choose reputable websites with high domain authority when looking for guest blogging opportunities. They should also be relevant to your industry.
If you do a Google search for “[your industry] AND ‘submission guidelines’ OR ‘write for us'” you should find a lot of relevant opportunities.
3. Use Linkable Content Formats
Not all content formats are as likely to generate backlinks. For example, news about your company (unless it’s a big company) isn’t as likely to win backlinks.
Here are some content formats to focus on:
Resource Pages. Resource pages curate valuable information, tools, or resources on a specific topic. They earn backlinks because they’re a one-stop reference point for users looking for information.
Original Research and Statistics. New data or insights based on original research, surveys, or studies provide valuable information. You can curate stats and research from around the web (sort of like a resource page) but it’s better if you use your own data. That way it’s harder for a competitor to copy you. This type of content is often cited by other websites when referencing the data. It can be especially good for generating links from journalists who write for authoritative sites.
Infographics. Visual representations of complex information or data make it easier for users to digest and understand the content. They are visually appealing and highly shareable. That leads to more backlinks because websites prefer to link to concise, easily understandable content. (It can also increase the amount of time visitors spend on your site which is another important ranking signal.)
Listicles. List-based articles are popular because they are easy to skim. They attract backlinks because they present information in a digestible format that is easy to reference.
“Ultimate” Guides. In-depth guides are authoritative resources on a specific topic. They should provide detailed information and practical insights that offer a lot of value to readers. The more valuable and unique the guide, the more likely it will get backlinks.
Case Studies. Real-life examples or success stories showcasing the application of specific strategies, techniques, or products are another good way to get backlinks. As generative AI leads to more fluff content, providing original evidence and practical insights is invaluable.
4. Influencer Outreach
Reach out to influencers within your industry to see if they will share your content. Influencers can help amplify your reach and increase your chances of obtaining backlinks.
You’ll need to develop a mutually beneficial relationship with these influencers. So offer something of value to them, such as:
a free sample of your product
sharing their content in your newsletter
sharing their content on your social media accounts
5. Broken Link Building
Broken link building is competitive because just about everyone has automated the process. It involves finding broken links on other websites and suggesting your content as a replacement. The strategy benefits both parties, as you secure a backlink and the website owner fixes a broken link.
This can still be effective, but you’ll need to automate the process as much as possible. You can use tools like Ahrefs to identify broken links. You can use the free link building tool we’ll provide at the end of this article to automate the outreach process.