Tips to improve your SEO through external links
Posted: Sun Jan 19, 2025 7:05 am
As we have seen in previous articles, Google considers external links that point to your website or those that you include in your content as a key factor in positioning you on the search results page.
Tips and tricks that will give you notoriety and better SEO positioning
Make your links relevant
When linking externally , don't just link for the sake of it. Use links to other pages that are truly relevant to your readers.
Good external links tend to point to related content. It is a very good practice to link your articles to statistics pages, infographics, videos, etc.
Search engines like Google want to provide their users with the most relevant results to their query. Therefore, when external links come from websites belonging to the same niche, Google understands the relevance of your content and its popularity, which results in a higher SERP ranking.
Link to reputable sources
Make sure you link to a website that contains relevant, trustworthy information and is authoritative beyond any doubt.
If your links lead to pages with clickbait or unprofessional content, it will decrease your readers' trust and could negatively affect how search engines rank your content.
If you absolutely must link to web pages with content you don't trust enough, use nofollow tags to tell search engine crawlers that the linked page should not be associated with your page.
Use hyperlink text correctly
Let's look at an example of what makes hyperlink text good or bad.
We have an article on our blog that talks about how to create a content plan. Click here to read it.
The word “here” is what is known as the anchor text of the link. And this text is ghana mobile phone number list essential for search engines to read your website. Unfortunately, by using “here” as the anchor text, I am doing very little to help Google learn about the content of the page I am linking to.
The most correct way and the one that will bring us the greatest benefits would be this:
On our blog we have an article that talks about how to create a content plan .
The second way is much better than the first for multiple reasons. First, it is easier for readers to realize that it is a link and click on it. But more importantly, search engines now take into account your text to know what the page is about.
So, in your hyperlink text, you should use keywords that describe the content you are linking to, or keywords that the linked page is trying to target. However, don't overuse whole sentences for your hyperlinks as it might look spammy and your readers may find it annoying. To do this, after you include your hyperlink text, read it again. Does it look forced or does the link seem useful and natural?
Open your links in a new tab
Having your external links open in a different tab than the one your page is in is important for several reasons. The most important, however, is to give the visitor greater control over navigation and improve the experience, allowing them to easily return to your content whenever they want, or leaving further information for the end, once they have read all your content.
Tips and tricks that will give you notoriety and better SEO positioning
Make your links relevant
When linking externally , don't just link for the sake of it. Use links to other pages that are truly relevant to your readers.
Good external links tend to point to related content. It is a very good practice to link your articles to statistics pages, infographics, videos, etc.
Search engines like Google want to provide their users with the most relevant results to their query. Therefore, when external links come from websites belonging to the same niche, Google understands the relevance of your content and its popularity, which results in a higher SERP ranking.
Link to reputable sources
Make sure you link to a website that contains relevant, trustworthy information and is authoritative beyond any doubt.
If your links lead to pages with clickbait or unprofessional content, it will decrease your readers' trust and could negatively affect how search engines rank your content.
If you absolutely must link to web pages with content you don't trust enough, use nofollow tags to tell search engine crawlers that the linked page should not be associated with your page.
Use hyperlink text correctly
Let's look at an example of what makes hyperlink text good or bad.
We have an article on our blog that talks about how to create a content plan. Click here to read it.
The word “here” is what is known as the anchor text of the link. And this text is ghana mobile phone number list essential for search engines to read your website. Unfortunately, by using “here” as the anchor text, I am doing very little to help Google learn about the content of the page I am linking to.
The most correct way and the one that will bring us the greatest benefits would be this:
On our blog we have an article that talks about how to create a content plan .
The second way is much better than the first for multiple reasons. First, it is easier for readers to realize that it is a link and click on it. But more importantly, search engines now take into account your text to know what the page is about.
So, in your hyperlink text, you should use keywords that describe the content you are linking to, or keywords that the linked page is trying to target. However, don't overuse whole sentences for your hyperlinks as it might look spammy and your readers may find it annoying. To do this, after you include your hyperlink text, read it again. Does it look forced or does the link seem useful and natural?
Open your links in a new tab
Having your external links open in a different tab than the one your page is in is important for several reasons. The most important, however, is to give the visitor greater control over navigation and improve the experience, allowing them to easily return to your content whenever they want, or leaving further information for the end, once they have read all your content.