How to Segment Google Analytics in WordPress (In 5 Steps)

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With Google Analytics, you can find out how many visitors your site gets, how they are finding your content, and more. If you know how to segment Google Analytics, you can track almost any variable you want.

For example, you can set up Google Analytics to track which of your WordPress authors gets the most page views . It just takes a little extra work with Google Tag Manager.

In this article, we will show you how to segment your analytics by ivory coast phone number data using Google Analytics and Tag Manager . This is the focus of this article, but you will be able to apply the same approach to other segments as well. For example, tracking content from specific WordPress categories.

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Why You Might Want to Segment Google Analytics
Google Analytics lets you track a large amount of information. This is useful for creating targeted marketing campaigns, monitoring your site's user experience (UX), and more.

However, every website uses different metrics to measure its success. While some may only care about overall traffic, you may be more interested in what type of content performs best or what people are clicking on.

Segmentation in Google Analytics can help you focus on the information that matters most to you. In short, this process involves creating subsets of your data. This strategy is often used in marketing to identify and track multiple audience segments.

However, you can create custom segments for any type of data. For example, you can track page views by author to monitor the performance of your authors. This could help you decide which freelancers to renew or who you should give a particularly important position to.

By creating custom “dimensions,” you can specify which metrics you want to track.

How to Segment Google Analytics by WordPress Author (In Five Steps)
There are many ways to segment your WordPress site analytics . First of all, some general purpose plugins include built-in functionality for this such as the Monsterinsights plugin .

However, with a little extra work, you can segment your analytics for free using a more targeted approach with Google Tag Manager and a free plugin.

Here's how.

Step 1: Set up Google Tag Manager
First, make sure you already have Google Analytics connected to your WordPress site . Then you can set up Google Tag Manager , which will allow you to pass the right data from WordPress to Google Analytics.

You can connect Google Tag Manager with your site manually or by using a plugin like Google Tag Manager for WordPress:

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
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duracelltomi-google-tag-manager.1.20.3.zip

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WordPress.org Plugin PageGTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Once you have activated the plugin, go to Settings → Google Tag Manager . At the top of the page, there is a field where you need to enter your Google Tag Manager ID:

Enter your Tag Manager ID
To get that ID, sign in to Google Tag Manager. It should open to a page that lists your current “accounts” or website containers (or asks you to create one, if this is your first time using Google Tag Manager).

Click on the option to create a new account, enter a name, enter your website URL and select the web option :

Creating a new Tag Manager account
Once you have set up your account, you will see it in your Tag Manager dashboard. Copy your website ID and paste it into the corresponding field in WordPress.

If you scroll down the settings, you will notice a section called Basic Data . Here you can configure the information that WordPress will pass to the Tag Manager data layer :