Online media need to create effective online advertising systems to survive in the coming years despite the current economic climate. A list of ten priorities compiled by technology consultancy Gartner may shed light on where to start.
Although the Internet is still a minority bc data vietnam account in the most diversified media companies and agencies, the qualities that make online advertising something completely new are also being transferred to television and other channels. Given this panorama, the media must hurry to embrace these possibilities and protect their relationship with their clients by being the first to offer strategic products.
The ten priorities identified by Gartner are:
Reassess pricing models and packaging and inventory management strategies . Addressing the challenges posed by online advertising paves the way for the future, when online advertising becomes the primary source of revenue for media outlets, regardless of the channel through which it is distributed. Therefore, it is essential to have the necessary means and knowledge to make informed decisions regarding the pricing of these services as soon as possible.