What are Keywords and How to Use Them in Your SEO Strategy
Posted: Sun Jan 19, 2025 6:38 am
Creativemotions»SEO & Marketing»What are Keywords and How to Use Them in Your SEO Strategy
What Are SEO Keywords (And How to Find the Best Keywords)
If you are new to SEO and want to use it to attract new customers, you have probably come across the term Keyword in many of your searches.
But what are keywords and why are they so important for SEO?
In this post, we will explain what keywords are , how to choose keywords for your SEO strategy, and how to use SEO keywords on your site. You can also contact us online today to speak directly with one of our experts!
Table of Contents view
What are keywords?
The main goal of SEO is to rank well in the search engine poland phone number data pages ( SERPs ) for the words and phrases that your potential customers are searching for. Those words and phrases are keywords .
There are many factors that affect your site’s ability to rank, but keywords help search engines understand what each web page on your site is about. This allows them to display the appropriate pages for specific search queries and ensure that they are providing users with the information they want.
This means that one of the main goals of SEO is to identify the specific keywords your potential customers are using when searching for your products or services, and then use them in the right areas of your site.
Read also: SEO Checklist WordPress: Essential Steps to Climb Positions on Google.
What are SEO keywords?
SEO Keywords are the words or phrases used in your web content that help people find your website through search engines like Google. Optimizing your website with SEO keywords (and following SEO best practices) can help you bring more users and traffic to your site.
The 2 Types of SEO Keywords You Should Know
When talking about SEO keywords, there are two types you should know about: short tail and long tail keywords.
Long-tail keywords
1. Short Tail Keywords
Short-tail keywords are one or two words long. For example, in the graph above, restaurant is a short-tail keyword .
These keywords tend to have extremely high search volume, which means a lot of people search for them every month. If you’re trying to select keywords for your site, this might seem like a good thing. After all, you want to get your business in front of as many people as possible, right?
Unfortunately, short-tail keywords also have very high competition, which means it will be very difficult to rank well for them. This is especially true if you are just starting a website and are competing with companies that have been optimizing their sites for years.
This is why short tail keywords are not the best keywords for SEO, at least for companies that are just starting to optimize their websites. A company that has been using SEO for years, however, can target short tail keywords without hesitation.
2. Long Tail Keywords
Long-tail keywords , on the other hand, can range from three to 10 individual words, and sometimes even more. In the example above, cheap restaurant Rome center is a long-tail keyword .
These keywords tend to have lower search volume, but also lower competition. This means that even if only a few people search for them each month, you have a much better chance of ranking for them.
Additionally, long tail keywords tend to have a much clearer search intent than short tail keywords .
What Are SEO Keywords (And How to Find the Best Keywords)
If you are new to SEO and want to use it to attract new customers, you have probably come across the term Keyword in many of your searches.
But what are keywords and why are they so important for SEO?
In this post, we will explain what keywords are , how to choose keywords for your SEO strategy, and how to use SEO keywords on your site. You can also contact us online today to speak directly with one of our experts!
Table of Contents view
What are keywords?
The main goal of SEO is to rank well in the search engine poland phone number data pages ( SERPs ) for the words and phrases that your potential customers are searching for. Those words and phrases are keywords .
There are many factors that affect your site’s ability to rank, but keywords help search engines understand what each web page on your site is about. This allows them to display the appropriate pages for specific search queries and ensure that they are providing users with the information they want.
This means that one of the main goals of SEO is to identify the specific keywords your potential customers are using when searching for your products or services, and then use them in the right areas of your site.
Read also: SEO Checklist WordPress: Essential Steps to Climb Positions on Google.
What are SEO keywords?
SEO Keywords are the words or phrases used in your web content that help people find your website through search engines like Google. Optimizing your website with SEO keywords (and following SEO best practices) can help you bring more users and traffic to your site.
The 2 Types of SEO Keywords You Should Know
When talking about SEO keywords, there are two types you should know about: short tail and long tail keywords.
Long-tail keywords
1. Short Tail Keywords
Short-tail keywords are one or two words long. For example, in the graph above, restaurant is a short-tail keyword .
These keywords tend to have extremely high search volume, which means a lot of people search for them every month. If you’re trying to select keywords for your site, this might seem like a good thing. After all, you want to get your business in front of as many people as possible, right?
Unfortunately, short-tail keywords also have very high competition, which means it will be very difficult to rank well for them. This is especially true if you are just starting a website and are competing with companies that have been optimizing their sites for years.
This is why short tail keywords are not the best keywords for SEO, at least for companies that are just starting to optimize their websites. A company that has been using SEO for years, however, can target short tail keywords without hesitation.
2. Long Tail Keywords
Long-tail keywords , on the other hand, can range from three to 10 individual words, and sometimes even more. In the example above, cheap restaurant Rome center is a long-tail keyword .
These keywords tend to have lower search volume, but also lower competition. This means that even if only a few people search for them each month, you have a much better chance of ranking for them.
Additionally, long tail keywords tend to have a much clearer search intent than short tail keywords .