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These endorsements can help you attract potential customers who value recommendations from trusted sources. But how do you get other authoritative sites to cover you first? Source This is where editorial outreach comes into play. Editorial outreach plays a vital role in PR lead generation. It involves businesses strategically connecting with editors, reporters and other influential figures. The goal is to give them exposure to your products and content as well as other newsworthy brand activities.

See the editorial promotional email example above. While there are many ways to contact these professionals, email lookup software can be helpful here. Use this tool to build a list argentina whatsapp lead of editorial contacts within your industry. Once you have that list, engage your audience with valuable content contributions. In addition to press releases or thought leadership content, you can also send them media recommendations.

We’ve seen what press releases and thought leadership content are. In addition to raising awareness and reaching your target audience, these types of content can support your SEO efforts through effective editorial promotion (or mentions, in the case of thought leadership content) on other sites. They are a great link building technique because other industry publications can include links back to your website.