AutomationDay: a look back at the event day dedicated to Marketing Automation
Posted: Sun Dec 22, 2024 6:35 am
On October 6th, the AutomationDay event took place, for a 100% digital edition this year, with conferences in the morning and workshops in the afternoon. More than 950 participants followed the advice of experts on the theme of customer experience. A real craze driven by the marketing automation solution publisher Webmecanik .
Summary
A remarkable conference by Grégoire Gambatto
Among the personalities invited to share their experience and best practices, Grégoire Gambatto , CEO of Germinal, particularly stood out with a conference that was light-hearted but very inspiring in nature.
The theme of his conference was: Is Growth Hacking destroying the customer experience?
A brief reminder about growth hacking: these are marketing techniques taiwan phone number that enable you to generate hyper-growth in terms of leads or sales.
Some takeaways from the keynote (but you should really watch the full replay ):
Play on the scarcity of a product or service (limited duration, discount offer, limited places, beta, etc.) but by playing on transparency and honesty. When you announce a registration deadline for example, respect it and then do not come back to it.
Hyper-personalization: use data in marketing automation and send relevant messages (for example by using behavioral data). Here is an example of what you should definitely not do (message sent by a robot after scraping Linkedin data):
Conversely, here is an example of a successful message because it is based on intelligent Growth Hacking techniques (data recovered with Builtwith.com) and written with a sufficient dose of humanity. It is a hyper-personalization without overusing apparent personalization.
Copywriting: the way of writing greatly optimizes online conversion (AIDA framework, cognitive biases). A very telling example here because we can't help but read to the end. Thanks to this technique, we capture the attention of the Internet user and we can then deliver a commercial message:
Growth hacking can also be exploited through the customer experience: for example, by setting up a real chat on the site with real people (via bots) who will convey a feeling of belonging to a community.
Workshops rich in good practices
The afternoon was therefore devoted to 12 workshops divided into 3 rooms. I will tell you here about some of the workshops that I had the chance to lead.
Summary
A remarkable conference by Grégoire Gambatto
Among the personalities invited to share their experience and best practices, Grégoire Gambatto , CEO of Germinal, particularly stood out with a conference that was light-hearted but very inspiring in nature.
The theme of his conference was: Is Growth Hacking destroying the customer experience?
A brief reminder about growth hacking: these are marketing techniques taiwan phone number that enable you to generate hyper-growth in terms of leads or sales.
Some takeaways from the keynote (but you should really watch the full replay ):
Play on the scarcity of a product or service (limited duration, discount offer, limited places, beta, etc.) but by playing on transparency and honesty. When you announce a registration deadline for example, respect it and then do not come back to it.
Hyper-personalization: use data in marketing automation and send relevant messages (for example by using behavioral data). Here is an example of what you should definitely not do (message sent by a robot after scraping Linkedin data):
Conversely, here is an example of a successful message because it is based on intelligent Growth Hacking techniques (data recovered with Builtwith.com) and written with a sufficient dose of humanity. It is a hyper-personalization without overusing apparent personalization.
Copywriting: the way of writing greatly optimizes online conversion (AIDA framework, cognitive biases). A very telling example here because we can't help but read to the end. Thanks to this technique, we capture the attention of the Internet user and we can then deliver a commercial message:
Growth hacking can also be exploited through the customer experience: for example, by setting up a real chat on the site with real people (via bots) who will convey a feeling of belonging to a community.
Workshops rich in good practices
The afternoon was therefore devoted to 12 workshops divided into 3 rooms. I will tell you here about some of the workshops that I had the chance to lead.