Voice Search: What Does It Mean For Your WordPress Site?

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Voice Search: What It Means For Your WordPress Site
Back in 2016, experts predicted that voice searches would eventually make up a significant percentage of Google searches worldwide. Now that more people are using smart devices like Google Home, Alexa, and Siri, voice search capabilities are becoming less of a novelty and more of a must-have for websites.

Voice search capabilities have developed a lot in recent years. As search platforms continue to acquire information and voice recognition technologies become more advanced, users are confident that voice searches will provide them with the information they need.

If your WordPress site is not optimized for voice search, you could be missing out on a lot of traffic in the future. But to know how to optimize your WordPress site for voice search effectively, we need to understand how the technology works and how we can leverage it.

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How Voice Search Works
Voice search has become commonplace. It malta phone number data to work like magic, and the technology behind it is nothing short of amazing. However, it took a lot of research before Google employees could figure out how to make a machine understand human speech and respond to requests.

First, Google takes your voice and processes it into text, then uses machine learning to detect questions and requests. Once it thinks it understands what you want it to do, it connects with Google search to find the best relevant sites. This requires a lot of processing power, but if you can optimize your site properly, you can get a lot of valuable traffic from voice searches.

In addition to using user intent to answer individual questions, Google voice search can now answer questions asked sequentially. For example, if you ask Google “who owns facebook?”, you’ll get the following result:

Google Voice Search for Facebook Users
So if you do a voice search for “How much is it worth,” you’ll get the following response:

Google's Answer to Voice Search
The technology Google uses, called sequential semantic search , allows voice search assistants to match queries to previous searches to get more relevant results. It's like having a conversation with a real human.

While most people don't perform many consecutive related voice searches, the example above shows us how much Google's voice recognition and voice search technology has improved since it was first introduced.

Why You Should Optimize WordPress for Voice Search
New voice search technology has brought more users since the Google Hummingbird update was announced in 2013. Ads for Alexa and Google Home are popping up all the time, and over 3 billion people now use voice-activated search and voice assistants worldwide.