Inbound Marketing: Do you know what your company bought?
Posted: Sun Dec 22, 2024 6:34 am
Communications work has always had a reputation for being subjective. Everyone is familiar with the concept of advertising, the kind that appears during breaks in TV shows or on a full page of your weekly magazine. It is easy to understand the purpose of this type of advertising, even though it is expensive.
What was really difficult was getting people to understand the reason for the press office and why the journalist decided not to include in the text the quotes of the best executive his company has, who gave a one-hour interview to the media outlet.
With the internet, new ways of working on companies' communications emerged, making them better known to their target audience. Having a profile on social media became part of the agenda of any business. This paved the way for dialogue with their customers . What companies did not foresee was that this two-way street would also bring problems. In order for the investment to be worthwhile, effective measurement tools and a prepared team were needed.
Many companies, especially B2Bs, have come to the australia contact data that perhaps the hype of social media is not for them and, therefore, have chosen to follow the path of consulting, which has always been a lifesaver and, however time-consuming and difficult this work may be today, it helps to sustain the company's good image.
What is Inbound Marketing?
However, the same organizations that have given up on investing heavily in social media have been drawing attention to the so-called Content Marketing, which we call Inbound Marketing here. For those who still don’t quite understand what it means, if you’ll allow me to simplify, the work is nothing more than planned and intelligent content. If you want to know the difference between the two concepts, read the post: “Does your agency do Inbound Marketing or Content Marketing?” .
The concept focuses on reaching your customers and potential audience through content that meets the needs of these “personas” . The goal is to bring the customer to the company, attract them via search engines, such as Google, or have your content disseminated through social media (why not? Learn how to use social media in your Inbound Marketing strategy ) and thus hook the right people.
Forget about the number of views on that institutional video or the number of likes on Facebook. These KPIs are empty if they don’t help your website forms to be filled out.
New Call-to-action
When will I start getting new customers?
When it comes to sales, executives' eyes light up at the prospect of increasing their database, leads and closing more clients . However, the work requires planning and, most importantly, it takes longer than traditional advertising, but is much more effective. And this is something that companies that opt for this service don't pay attention to.
When they sign the proposal, some organizations still have the "increasing clients" part echoing in their heads. They don't remember that planning to implement the service takes at least 60 days, that hours of interviews with their executives and clients will be necessary and that they themselves will have to approve extensive planning and material to be produced to get the project off the ground. The truth is that, as in other areas of communication, the client doesn't know what they bought and will always demand more than what was contracted.
What was really difficult was getting people to understand the reason for the press office and why the journalist decided not to include in the text the quotes of the best executive his company has, who gave a one-hour interview to the media outlet.
With the internet, new ways of working on companies' communications emerged, making them better known to their target audience. Having a profile on social media became part of the agenda of any business. This paved the way for dialogue with their customers . What companies did not foresee was that this two-way street would also bring problems. In order for the investment to be worthwhile, effective measurement tools and a prepared team were needed.
Many companies, especially B2Bs, have come to the australia contact data that perhaps the hype of social media is not for them and, therefore, have chosen to follow the path of consulting, which has always been a lifesaver and, however time-consuming and difficult this work may be today, it helps to sustain the company's good image.
What is Inbound Marketing?
However, the same organizations that have given up on investing heavily in social media have been drawing attention to the so-called Content Marketing, which we call Inbound Marketing here. For those who still don’t quite understand what it means, if you’ll allow me to simplify, the work is nothing more than planned and intelligent content. If you want to know the difference between the two concepts, read the post: “Does your agency do Inbound Marketing or Content Marketing?” .
The concept focuses on reaching your customers and potential audience through content that meets the needs of these “personas” . The goal is to bring the customer to the company, attract them via search engines, such as Google, or have your content disseminated through social media (why not? Learn how to use social media in your Inbound Marketing strategy ) and thus hook the right people.
Forget about the number of views on that institutional video or the number of likes on Facebook. These KPIs are empty if they don’t help your website forms to be filled out.
New Call-to-action
When will I start getting new customers?
When it comes to sales, executives' eyes light up at the prospect of increasing their database, leads and closing more clients . However, the work requires planning and, most importantly, it takes longer than traditional advertising, but is much more effective. And this is something that companies that opt for this service don't pay attention to.
When they sign the proposal, some organizations still have the "increasing clients" part echoing in their heads. They don't remember that planning to implement the service takes at least 60 days, that hours of interviews with their executives and clients will be necessary and that they themselves will have to approve extensive planning and material to be produced to get the project off the ground. The truth is that, as in other areas of communication, the client doesn't know what they bought and will always demand more than what was contracted.