In closing, we would like to share with you three success stories of well-known brands that implemented brand expansion plans.
Crown
We're sure that if we mention the image of a beer bottle with a small lime wedge in the spout, you'll know which brand we're talking about. Corona is a great example of how a local business has managed to expand globally through brand recognition .
Global-Branding-successful
Created in Mexico in 1925, this beer is sold in more than 180 countries. Its marketing strategy aims to create a jovial atmosphere of enjoyment, celebration and shared good times that has managed to deeply permeate much of the world.
Airbnb
This temporary accommodation platform is another clear example congo-brazzaville business email list of the success that a good Global Marketing strategy can bring. With a very strong identity, characterized by accommodation provided by informal guests, this brand has managed to become operational in practically the entire world.
In a niche market such as tourism, thinking about a global marketing strategy seems to be the right option for business growth.
Spotify
Emerging in Sweden, today everyone, regardless of whether they use it or not, knows what Spotify is. Currently, this brand operates in around 25 countries around the world. Much of this has to do with its relatively cheap subscription business model in relation to the amount of content available, but above all with the identity they have been able to convey and their power to reach different local markets .
Of course, not all music out there is available on Spotify, but it seems like it is. That, combined with the possibility of programming listening lists and constantly discovering new music, has managed to make a deep impact on audiences of all ages and from different countries.
Conclusion
We hope that after all the information we have shared with you in this article, you no longer have any doubts about everything that Global Branding can bring to your business.
Don't forget, to do so, the fundamental thing is to have a solid identity that has the ability to adapt to the different scenarios that you are interested in conquering.
Today, the whole world is your brand's showcase. You just need to think of a good strategy to showcase yourself and expand your business.