32% OF EXPOSED USERS REMEMBER INTERNET ADVERTISING
Posted: Sun Jan 19, 2025 5:32 am
Study after study proves that online advertising is effective. Yahoo! and Netthink once again confirm its effectiveness in terms of both recall and response in the BMW EfficientDynamics campaign.
The campaign was developed throughout the month of September 2008 using a comprehensive digital marketing solution on Yahoo! Network, which included: advertising campaign -search bc data malaysia and display- leading to the advertiser's website, editorial promotion and co-marketing leading to a special integrated in Yahoo!; as well as a mobile campaign -the first carried out on Yahoo! Spain- that linked to the BMW WAP page. The analysis also included advertising on other media outside the Yahoo! network.
BMW's objectives with this campaign were: to increase awareness of BMW EfficientDynamics in general, and 'Top of Mind' awareness in particular; to make the concept of Efficient Dynamics technology relevant and desirable; to communicate the existence of BMW EfficientDynamics and its benefits; and to reinforce BMW's image as a leading brand in advanced technology.
Recall of advertising on the Internet was 32% (up 8 percentage points compared to non-exposed users), with the Internet being the medium in which BMW EfficientDynamics advertising was most recalled. In traditional media, advertising recall was 24% (+3 percentage points compared to non-exposed users) for TV and fell to 17% and 4% for print and radio respectively (with no significant distinction between exposed users and non-exposed users).
The campaign was developed throughout the month of September 2008 using a comprehensive digital marketing solution on Yahoo! Network, which included: advertising campaign -search bc data malaysia and display- leading to the advertiser's website, editorial promotion and co-marketing leading to a special integrated in Yahoo!; as well as a mobile campaign -the first carried out on Yahoo! Spain- that linked to the BMW WAP page. The analysis also included advertising on other media outside the Yahoo! network.
BMW's objectives with this campaign were: to increase awareness of BMW EfficientDynamics in general, and 'Top of Mind' awareness in particular; to make the concept of Efficient Dynamics technology relevant and desirable; to communicate the existence of BMW EfficientDynamics and its benefits; and to reinforce BMW's image as a leading brand in advanced technology.
Recall of advertising on the Internet was 32% (up 8 percentage points compared to non-exposed users), with the Internet being the medium in which BMW EfficientDynamics advertising was most recalled. In traditional media, advertising recall was 24% (+3 percentage points compared to non-exposed users) for TV and fell to 17% and 4% for print and radio respectively (with no significant distinction between exposed users and non-exposed users).