Twitter has generated a lot of buzz as an irreplaceable tool for brands to position themselves and get closer to their customers, but the publication ClickZ advances a basic marketing manual adapted to the portal.
According to the publication, before becoming addicted to the messaging system, it is necessary to establish who the potential audience is, what our objectives are and how and why they are going to be achieved.
First, it is necessary to draw up a strategy to approach the bc data hong kong microblogging portal, in the same way as outlining the positioning and this task begins by asking clients or determining if the target audience actually uses Twitter, otherwise it is better to forget about this tempting trend.
The second task is to establish why this portal is accessed, whether it is to communicate discounts, to establish a certain idea about the company or to obtain feedback from customers, since if the objective of the communication is not clear, it can be a waste of time.
To conclude the planning, it must be clear how this tool will be managed, that is, a company must answer the question of why this platform is a priority over other forms of communication, which involves reviewing whether the company's website can be updated or improved or working on the emails sent to customers.
In this sense, it is important to remember that just because something seems easy or cheap does not mean that it is appropriate, since even though Twitter is a free tool, it is the time of the workers in charge of managing it that counts.
If a company still considers Twitter to be its ticket to the 21st century, there is an essential tool before diving into this egoblogosphere called Twitalyser Brand, which provides statistics on how other companies manage this platform.