The development and promotion of a company's website is impossible without taking into account the requirements of search engines, among which the most famous are Yandex and Google. It is always necessary to remember that the priority in this direction is orientation towards the user, and not towards search robots.
People make requests – search engines offer results: a list of pages with information of interest to users. The psyche is structured in such a way that from everything offered, a person chooses sites that occupy the top positions. Experts define them as the top 10. Therefore, it is very important for site owners that for certain requests (for example, “buy ...”, “services ...”, “how to get ...”, etc.) their page in the search results is located as high as possible.
As Backlinko experts have found, a site's traffic drops sharply if it is on the second (and subsequent) page of Google search results.
But getting to the top is not a self employed data package trivial task. Search engines are interested in their reputation, so they try to provide the user with the highest quality information. For this purpose, numerous filters have been invented and used that rank sites according to various criteria. Not only the use of keywords and expressions is analyzed, but also traffic, content quality, the number of links leading to the site from other resources, and many other parameters.
seo promotion of the company's website
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To compete with other businessmen and obtain reputational acquisitions, it is necessary to carry out work on search engine promotion of the company's website, using SEO. As it turned out after conducting research (Alexa, Wolfgang Digital), search engines are able to increase traffic and significantly increase income.
With the help of such promotion, you can get both buyers who directly land on the marketplace pages and leads (for example, through thematic blogs, where articles tell about the useful properties of a product or talk about a service).
Note that when using SEO, you should not count on an immediate positive effect. The result (place in the search query, amount of traffic) may occur in several months, and sometimes even years.
In addition, promoting a company's website at the first stages requires investment. Advertising, among other things. In order for a newly created website to receive high traffic and trust (recognition by search engines), you need to put in a lot of effort. But since traffic from organic search results is conditionally free, all investments in SEO will pay off after a certain time.
Search algorithms change dynamically, so with significant changes in the structure of the site or its address, it can lose its position in the search results and the volume of traffic attracted by requests. But as a rule, new search filters and sanctions worsen the situation only for those resources that are trying to advance in dishonest ways.
What parameters influence the price:
Goals. Obviously, solving the problems of attracting traffic and improving visibility (positions for key queries) will cost more if the level of competition in this niche reaches a high level.
Type of site. Simple one-page sites (for example, landing pages) aimed at paid or social traffic are much better optimized than marketplaces or sites of large companies.
Quality. If an Internet resource has a bad reputation due to previous promotion by unscrupulous methods, then correcting the situation to remove it from sanctions requires additional investments.
Other factors that determine the cost of SEO include the region, age, and experience of the contractor (startup or reputable agency). Depending on specific circumstances, the price can fluctuate between tens and hundreds of thousands of rubles per mo