The employee's tasks depend on the nature of the processes in the commercial department. The following functions are most common:
Search and attraction of clients. This process falls on the shoulders of specialists of the marketing department. Everything is used: groups and publics in social networks, blogs, video channels on Zen, YouTube, publications on specialized sites and so on. In addition, sometimes colleagues from the telemarketing department become hunters, who filter out uninterested people and create a database.
Lead conversion. These are the so-called initial operations. The process when a deal is created in its pure form. Employees who specialize in this are called closers. They must build up existing consumer data.
Processing and maintaining advertising data package the current customer base. In this case, the manager must master the intricacies of its management, know how to segment it, maintain the interest of existing consumers and create motivation for shopping.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
Rules for drafting a job description for a sales manager
The clearer and more detailed the job description (JD) is, the better the sales manager will understand what is required of him, and accordingly, the quality of work will become noticeably higher.
This document is not officially enshrined in the Labor Code of the Russian Federation. Basically, it is understood as a local regulatory act (LNA), which describes the tasks, rights, duties and functions of a clerk, as well as the requirements for his experience, knowledge, skills and level of qualification. The DI was created to describe the employee's tasks at the workplace.
3 - Job description of sales manager
Source: kdp63.ru
Is its absence at the enterprise punishable? No, but this will lead to the criminalization of the company's activities due to the absence of instructions (Letter of the Federal Service for Labor and Employment dated 09.08.2007 No. 3042-6-0).
Important! Having a job description is an imp