Inbound Marketing: 4 indicators to measure the impact of your project
Posted: Sun Jan 19, 2025 4:28 am
How is your Inbound Marketing strategy going? You need to know how it is performing in order to evaluate how well you are implementing it, or on the contrary, what you need to modify to optimize each element. Learn these 4 indicators to measure your project.
1. Number of visits
You can obtain this data by integrating your website with Google Analytics or any other web analytics platform. The important thing is that it provides reports about:
Users who visited or are active on your page
Traffic sources
The most viewed landing pages
Your audience demographics: gender, country and age
The time spent on each page
With this data, you can more accurately identify what type of people visit your site, and then improve your content marketing and outreach strategy .
2. Conversion of visits to leads
A lead is different from a visit because we receive the user's data, usually the name and email, whether for newsletters or other mailings. This action is very relevant in marketing , since it means that the user is really interested in the company and will be willing to learn more about it, the starting point of any sale.
To calculate this conversion, you must divide the number of leads from a given time period by the number of visits you received in that same period . And if you want to know the percentage, you just have to multiply the result by 100.
This conversion rate allows you to see the effectiveness of your landing page, that is, to know if its design is adequate and the message you send connects with people. If the ratio is very low, test improving the user experience, the content, the CTAs and create a dissemination strategy in order to obtain greater reach.
3. Converting leads to MQLs
A Marketing Qualified Lead is a lead that has gone through all, or almost all, of the stages of your sales funnel, and is very likely to make the decision to buy. This involves evaluating the follow-up you have done with those who have left their data with you. Even so, you define what a qualified lead can represent, for example:
If your sales process is a daily email for 7 days, you can consider as an MQL the person who opened 5 to 7 messages.
To calculate this data, you must divide the MQLs by the leads you obtained at the beginning . With this information you will be able to know:
If you meet people's expectations regarding the content croatia mobile phone number list you send them
How well do you automate your email marketing campaigns?
If the design of both your landing pages and the content you share is responsive and working.
4. Project ROI
This KPI will show you what your return on investment is, something that any CEO or marketer will want to know . To calculate it you need to perform the following operation:
Subtract the investment from the total income.
Divide that value into the investment made.
Now multiply by 100 to find the ratio.
Let's see an example:
Income: $100 dollars.
Marketing investment: $10 dollars.
The end result: for every dollar invested you got $9 back , a 900% ROI.
Measuring the effectiveness of your strategy is very important, because it allows you to evaluate whether what you are doing is in line with the objectives set and, if the results are not as expected, it will allow you to modify your inbound marketing strategy and everything else necessary to create messages that connect with your audience and attract them to your brand.
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1. Number of visits
You can obtain this data by integrating your website with Google Analytics or any other web analytics platform. The important thing is that it provides reports about:
Users who visited or are active on your page
Traffic sources
The most viewed landing pages
Your audience demographics: gender, country and age
The time spent on each page
With this data, you can more accurately identify what type of people visit your site, and then improve your content marketing and outreach strategy .
2. Conversion of visits to leads
A lead is different from a visit because we receive the user's data, usually the name and email, whether for newsletters or other mailings. This action is very relevant in marketing , since it means that the user is really interested in the company and will be willing to learn more about it, the starting point of any sale.
To calculate this conversion, you must divide the number of leads from a given time period by the number of visits you received in that same period . And if you want to know the percentage, you just have to multiply the result by 100.
This conversion rate allows you to see the effectiveness of your landing page, that is, to know if its design is adequate and the message you send connects with people. If the ratio is very low, test improving the user experience, the content, the CTAs and create a dissemination strategy in order to obtain greater reach.
3. Converting leads to MQLs
A Marketing Qualified Lead is a lead that has gone through all, or almost all, of the stages of your sales funnel, and is very likely to make the decision to buy. This involves evaluating the follow-up you have done with those who have left their data with you. Even so, you define what a qualified lead can represent, for example:
If your sales process is a daily email for 7 days, you can consider as an MQL the person who opened 5 to 7 messages.
To calculate this data, you must divide the MQLs by the leads you obtained at the beginning . With this information you will be able to know:
If you meet people's expectations regarding the content croatia mobile phone number list you send them
How well do you automate your email marketing campaigns?
If the design of both your landing pages and the content you share is responsive and working.
4. Project ROI
This KPI will show you what your return on investment is, something that any CEO or marketer will want to know . To calculate it you need to perform the following operation:
Subtract the investment from the total income.
Divide that value into the investment made.
Now multiply by 100 to find the ratio.
Let's see an example:
Income: $100 dollars.
Marketing investment: $10 dollars.
The end result: for every dollar invested you got $9 back , a 900% ROI.
Measuring the effectiveness of your strategy is very important, because it allows you to evaluate whether what you are doing is in line with the objectives set and, if the results are not as expected, it will allow you to modify your inbound marketing strategy and everything else necessary to create messages that connect with your audience and attract them to your brand.
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