are highlighted, which makes it important to have marketplaces, social networks and other spaces and tools to ensure virtual life. On the other hand, a number of trends indicate a deterioration in the human emotional part of life. Uncertainty, loss of personal privacy, digital speed contribute to burnout and increased apathy. A person needs psycho-emotional support. It is also worth noting two trends in the top ten: the growing role of discounts in purchasing decisions, and car, bike and scooter rentals make people more mobile and fast. In the context of the pandemic and remote work, loyalty to brands and employers has noticeably decreased.
For both, concern for the emotional state of their employees and clients/consumers has become urgent. A number of companies are introducing the positions of "director or manager" for happiness (). The task of this manager belarus email list is to ensure the psycho-emotional balance of employees at work. In particular, such a position has already been introduced in Beeline in Kazakhstan. And digital life has undergone a "quantum leap" during the pandemic. From a matter of discussion, it has become a matter of survival. In July , marketplaces already occupied % of the global online shopping market ().
In the world, of course, Amazon "rules", and in Kazakhstan - Kaspi. large marketplaces in Kazakhstan, competition will grow. The second ten trends. Also important and long-term Families have less money, purchases are becoming more economical, and the demands on brands are becoming higher. There is a desire to manage your money better. At the same time, there is serious concern about health, finding ways to maintain it. And social networks are increasingly becoming a matrix where our lives are moving. . Consumption and shopping are becoming more economical and rational .