There's a Strategy : Offices like this, filled with company benefits that employees have free access to, are typical of Big Tech, which touts them as a strong branding tool to attract and retain top talent.
The problem : These free perks carry a significant weight in layoff scenarios like those of recent months. Tsai herself was among the group of 12,000 laid off by Google in January and has called her former office an “adult playground . ”
They are popular, that’s normal. The point is that we ukraine consumer mobile number list are becoming accustomed to considering them indispensable . A MetLife survey, for example, found that 31% of tech workers consider pet insurance mandatory.
But tech’s abundance and job security are no longer a given. In 2022, according to Layoffs data, more than 1,000 tech companies laid off more than 161,000 employees. And already in 2023, 471 companies have laid off more than 127,000.
Why it matters : As companies and entrepreneurs, we need to think about the impact we have on people's lives. Layoffs have a big impact. Even cutting some company benefits has one... but can we really compare them?
Meta, which laid off more than 11,000 workers in November and said it may lay off thousands more, recently cut free laundry services .
Twilio, an American telecommunications company, has cut its employee sabbatical , wellness , and book budgets . That's before resorting to anything else.
this path, closing 31 massage parlors inside its offices.
In tough economic times, cutting benefits can be an easy cost-saving measure to avoid more drastic cuts. We always weigh our decisions.
THE BEST FROM MARKETERS
The Web Master's Collection : We have organized a new database of guides, tools and essential strategies for working well online. If you want to take a look, you can find it here . However, we recommend that you proceed slowly and delve into it little by little, because there is quite a lot of material
From Milan to a life among the waves : We listened to the story of Sara Rossini, our new Human of Marketers, and how she, her husband and their three children overcame enormous sacrifices to achieve extraordinary results, the ones they dreamed of. We have created a detailed story , it is pure inspiration!
THE STRATEGIC DATABASE
How to leverage FOMO and nostalgia using bizarre products (Oreo's diversification technique)
We recently read a gem on Twitter:
In January, Google also began following
-
- Posts: 340
- Joined: Tue Jan 07, 2025 4:21 am