Aedgency, a European performance marketing specialist, has today added a new service to the range of online marketing channels it can offer brand marketers, with the launch of Deenero, its online shopping community, in Spain. The service will also be launched in the French market in June and in other European countries throughout the year.
Deenero complements Aedgency’s integrated portfolio of advertising data EDGE products focused on performance marketing, and enables intelligent targeting during the purchasing process of e-consumers. Deenero incorporates contextual offers and email marketing, to allow brands to reach individual shoppers with specific offers during the purchase process, thus providing more opportunities for cross-selling and upselling actions.
By registering and downloading the Deenero toolbar, shoppers can access offers from hundreds of stores through the Deenero portal or directly using a search engine. If the consumer chooses to start their online shopping session via a search engine, the Deenero plug-in highlights links to partner stores’ websites on search results pages via a Deenero tag, establishing a direct relationship between the brand and the online shopper. Deenero specifies exactly how much the consumer can save before they even access the store’s website, improving the shopping experience, eliminating irrelevant steps and allowing e-consumers to find the best deals quickly and efficiently.
“Deenero has been designed with the consumer in mind,” explains Jon Smith, Cashback Director at Aedgency. “By adapting the service to typical online shopping behaviour we can extend the shopping experience for users without asking shoppers to do something they wouldn’t otherwise do.”