Guerrilla Marketing – Creativity at Work
Posted: Sun Jan 19, 2025 3:39 am
All year round, every day, every moment, we are bombarded with information and promotions from a wide variety of companies. Everyone is fighting for a moment of our attention and we are increasingly resistant to a wide variety of marketing activities. What is it that can stand out in the sea of communication messages from companies? Today we present to you guerrilla marketing. What it is and how you can use it, we will present to you in the rest of this text.
What is guerrilla marketing?
Guerrilla marketing can be called a top tool for afghanistan phone number data the creativity of a marketing team. Guerrilla marketing is a marketing strategy that uses unconventional solutions and the element of surprise to attract the attention of the audience and thus promote a product, service or idea. There are two important goals:
Evoking emotion in the audience
Makes the audience remember the product, service or idea
For this type of marketing, you need three things: energy , time , and imagination .
marketing creativity
Characteristics
Guerrilla marketing is significantly different from other marketing strategies and its characteristics are:
It's not expensive – this strategy is mostly based on creativity, so huge budgets are not needed to achieve success.
It is focused on the size of the audience – it tries to reach as many people as possible. This campaign reaches two groups of people. The first are those who are directly in contact with the campaign itself (they came across the guerrilla marketing message), and the second group are people who hear about this campaign from the first group (through “word of mouth”). Often these campaigns also become viral due to their creativity. Viral and “word of mouth” marketing here represent a kind of amplifier of the guerrilla marketing message.
Use the surprise factor – often the audience is taken aback by the message, so they remember the message better.
Types of guerrilla marketing
Here we will list some types of guerrilla marketing:
Environmental marketing
Ambient marketing uses the environment that already exists. Advertisements are placed in specific places or objects that they would not normally be placed on. The goal of this type of marketing is to surprise the audience. Using a bus stop for advertising is a common form of marketing, but using the seats at the stop as part of an advertisement is something innovative and different.
What is guerrilla marketing?
Guerrilla marketing can be called a top tool for afghanistan phone number data the creativity of a marketing team. Guerrilla marketing is a marketing strategy that uses unconventional solutions and the element of surprise to attract the attention of the audience and thus promote a product, service or idea. There are two important goals:
Evoking emotion in the audience
Makes the audience remember the product, service or idea
For this type of marketing, you need three things: energy , time , and imagination .
marketing creativity
Characteristics
Guerrilla marketing is significantly different from other marketing strategies and its characteristics are:
It's not expensive – this strategy is mostly based on creativity, so huge budgets are not needed to achieve success.
It is focused on the size of the audience – it tries to reach as many people as possible. This campaign reaches two groups of people. The first are those who are directly in contact with the campaign itself (they came across the guerrilla marketing message), and the second group are people who hear about this campaign from the first group (through “word of mouth”). Often these campaigns also become viral due to their creativity. Viral and “word of mouth” marketing here represent a kind of amplifier of the guerrilla marketing message.
Use the surprise factor – often the audience is taken aback by the message, so they remember the message better.
Types of guerrilla marketing
Here we will list some types of guerrilla marketing:
Environmental marketing
Ambient marketing uses the environment that already exists. Advertisements are placed in specific places or objects that they would not normally be placed on. The goal of this type of marketing is to surprise the audience. Using a bus stop for advertising is a common form of marketing, but using the seats at the stop as part of an advertisement is something innovative and different.