remember one very important thing.
Posted: Sun Jan 19, 2025 3:38 am
The founder of B Lab says that the average score of 000 companies evaluated does not exceed 50 on the official scale from 0 to 200. Danone was the first giant to win an 84.9.
Other famous and large B-corp brands in the world are Patagonia and Ben & Jerry's, but Danone beats them all with its over $7 billion in annual revenue .
As the title deserves : Danone's score is far from perfect according to B Lab's top scores, but its commitment is real, and therefore inspiring.
Danone encourages sustainability by using renewable energy uruguay consumer mobile number list lants, employing circular production flows, and spending $6 million a year to learn how dairy farmers can improve soil health.
But then, in practice, how does one become a B-corp? What are the actual benefits of this recognition? What do the best B-corps in the world do?
We asked ourselves, we researched it, and from there we are developing the new Marketers Insight for Marketers Pro members.
It is scheduled for release on Friday, April 28th in our private community. You will find it in this section along with all the previous Insights.
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Other famous and large B-corp brands in the world are Patagonia and Ben & Jerry's, but Danone beats them all with its over $7 billion in annual revenue .
As the title deserves : Danone's score is far from perfect according to B Lab's top scores, but its commitment is real, and therefore inspiring.
Danone encourages sustainability by using renewable energy uruguay consumer mobile number list lants, employing circular production flows, and spending $6 million a year to learn how dairy farmers can improve soil health.
But then, in practice, how does one become a B-corp? What are the actual benefits of this recognition? What do the best B-corps in the world do?
We asked ourselves, we researched it, and from there we are developing the new Marketers Insight for Marketers Pro members.
It is scheduled for release on Friday, April 28th in our private community. You will find it in this section along with all the previous Insights.
THE BEST FROM MARKETERS
5 Strategies to Leverage User Generated Content in 2023 : We can try as much as we want, but a brand's words will never be as effective as those shared by its customers. So let's use the latter to create crazy content, right? Here we explain how to do it
Do you think work is just stress? If the answer is yes, you might be in the same phase as Susanna Zampieri, our new Human of Marketers, was a few years ago. Read her story , how she changed her life and today she creates eco-sustainable footwear under the sun of Las Palmas
THE STRATEGIC DATABASE
The Pratfall Effect: When More Mistakes = More Money
Films as Marketing Content: Why AIR Flopped at the Cinema, but Hit Hollywood? 3
Sometimes we make mistakes, sometimes others see our weaknesses, sometimes that's just how we get on the right path.