Black PR: methods of influence and counteraction
Posted: Sun Jan 19, 2025 3:12 am
What is it? Black PR is a method of fighting competitors by creating a negative reputation. It can be aimed at a company, brand, specific product or person. It is also used by outrageous cultural figures to attract attention to themselves.
How does it work? There are many ways to influence the audience using black PR methods. This is disinformation, suggestion, exaggeration, bringing to the point of absurdity. It is difficult to "clean up" the consequences of such an attack, so it is better to resort to counteraction methods.
The article explains:
Briefly about the history of black PR
The goals of black PR
How Black PR Works on the Internet
Popular methods of black PR
Black PR techniques with examples
Stages of chinese overseas australia data package developing a black PR campaign
3 Bright Examples of Black PR
Ways to combat black PR
Frequently asked questions about black PR
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Briefly about the history of black PR
Almost everyone knows this term. First, about what PR is. Quite often, without thinking about the essence, we use it in everyday life. How does this happen? It’s elementary, by complimenting those around us – relatives, colleagues, salespeople, doctors, public transport drivers, and so on, we unconsciously create images of ideal people.
In the modern world, the abbreviation PR has become widespread - from its use by the public relations service, which is present in almost any organization, to actions aimed at forming the correct and positive image of a specific person, company, party, social movement, etc. Therefore, synonyms of this term include such words as advertising, promotion and propaganda.
This also includes vocabulary that characterizes PR as something negative. For example, show-off, deception, fraud, and so on. As a rule, this refers to PR actions aimed at discrediting competing individuals or organizations. The public calls this black PR.
History of black PR
Source: unsplash.com
Both of these terms, black and white PR, emerged in the last century. The abbreviation PR, which gradually came to symbolize information power, owes its appearance to the English phrase "public relations", which literally translates as "public relations". But the prerequisites for this phenomenon, both positive and negative, appeared much earlier.
Even in the ancient world, in Rome and Greece, oratory was widely developed, with the help of which the common people were convinced of the need to perform certain actions. Some speakers served the antagonists in order to create doubts, panic or unrest in society. Therefore, black PR to eliminate competitors, be it politics or business, has a long history.
A detailed technology for promoting the recognition of media space personalities was formulated and described in the 80-90s of the last century by domestic researchers at the Institute of Cinema and Television in St. Petersburg. But, oddly enough, this method found its greatest popularity at that time not in our country, but abroad. Thus, in the USA, black PR began to be used to eliminate competitors already in the 80s. Compromising evidence, paid for with shadow funds, was used:
in custom written articles;
leaflets;
outdoor advertising.
In Russia, the struggle for a place in the sun and the elimination of rivals acquired its own national character, which is why it began to be called that.
How does it work? There are many ways to influence the audience using black PR methods. This is disinformation, suggestion, exaggeration, bringing to the point of absurdity. It is difficult to "clean up" the consequences of such an attack, so it is better to resort to counteraction methods.
The article explains:
Briefly about the history of black PR
The goals of black PR
How Black PR Works on the Internet
Popular methods of black PR
Black PR techniques with examples
Stages of chinese overseas australia data package developing a black PR campaign
3 Bright Examples of Black PR
Ways to combat black PR
Frequently asked questions about black PR
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Briefly about the history of black PR
Almost everyone knows this term. First, about what PR is. Quite often, without thinking about the essence, we use it in everyday life. How does this happen? It’s elementary, by complimenting those around us – relatives, colleagues, salespeople, doctors, public transport drivers, and so on, we unconsciously create images of ideal people.
In the modern world, the abbreviation PR has become widespread - from its use by the public relations service, which is present in almost any organization, to actions aimed at forming the correct and positive image of a specific person, company, party, social movement, etc. Therefore, synonyms of this term include such words as advertising, promotion and propaganda.
This also includes vocabulary that characterizes PR as something negative. For example, show-off, deception, fraud, and so on. As a rule, this refers to PR actions aimed at discrediting competing individuals or organizations. The public calls this black PR.
History of black PR
Source: unsplash.com
Both of these terms, black and white PR, emerged in the last century. The abbreviation PR, which gradually came to symbolize information power, owes its appearance to the English phrase "public relations", which literally translates as "public relations". But the prerequisites for this phenomenon, both positive and negative, appeared much earlier.
Even in the ancient world, in Rome and Greece, oratory was widely developed, with the help of which the common people were convinced of the need to perform certain actions. Some speakers served the antagonists in order to create doubts, panic or unrest in society. Therefore, black PR to eliminate competitors, be it politics or business, has a long history.
A detailed technology for promoting the recognition of media space personalities was formulated and described in the 80-90s of the last century by domestic researchers at the Institute of Cinema and Television in St. Petersburg. But, oddly enough, this method found its greatest popularity at that time not in our country, but abroad. Thus, in the USA, black PR began to be used to eliminate competitors already in the 80s. Compromising evidence, paid for with shadow funds, was used:
in custom written articles;
leaflets;
outdoor advertising.
In Russia, the struggle for a place in the sun and the elimination of rivals acquired its own national character, which is why it began to be called that.