In order to maintain a certain smell in the room, a special spraying system is required. Aroma marketing equipment is divided according to the following parameters:
overall dimensions;
nutrition;
power;
embeddability;
mass;
cost.
It is important to choose the chinese overseas america data package right equipment based on the area and volume of aromas to be sprayed. The volume of premises can be 10 m2 , or it can be 100,000 m2 . Depending on the productivity, these are kits built into the ventilation systems of buildings, or systems for odorizing outdoor space. Just a few years ago, only foreign manufacturers' equipment was used to aromatize premises. Now, such professional equipment is also produced in our country. Modern technologies allow such equipment to be harmoniously integrated into almost any interior.
There are many technologies for distributing odors. The most popular is fine-dispersed spraying of aromatic liquid. In professional terms, this is a nebulization technology, in which liquid is converted in a special device into a gaseous substance invisible to the human eye. Aromatic particles fill the entire volume of the room in a short period of time. With this technique, the smell in the room remains unchanged throughout the day.
Equipment for aroma marketing
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Another popular technology is cold spraying of aromatic liquid. This is possible due to the presence of a fan built into the equipment. Spraying of aromatic liquid can also be done using excess pressure and other methods.
Nowadays, all aromatic equipment cartridges are equipped with special absorbents, which neutralize unpleasant odors. Experts in the field of these technologies do not recommend saving and purchasing cheap systems. A guaranteed result of high-quality spraying can be obtained by using proven equipment from reliable manufacturers that have proven themselves well in the market, as well as by using high-quality flavors. A large amount of fragrance can lead to the creation of unpleasant odors, which instead of attracting customers will only scare them away.
The aroma spray equipment is mounted in places where it will not disturb anyone. The mount can be either floor or wall mounted. To increase the coverage area, it is recommended to connect such equipment to supply ventilation systems. Modern devices have adjustments for spray time, frequency and intensity. It is possible to program the equipment on and off.
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Cost of aroma marketing
The cost of a scenting project is influenced by many factors, the main ones being the organization's field of activity, the goals pursued by the implementation of technologies, the features of the premises, the ventilation system, etc. For example, for a store whose area does not exceed 300 m2 , the cost of equipment with installation and consumables will be from 10,000 to 30,000 rubles per month.
With a properly selected system, the number of positive reviews from customers increases by an average of 25%, the time people spend in the hall increases by 20%, which leads to an increase in sales by 2.9% and more. Buying aromamarketing means getting a larger number of potential buyers.
If aromatization is required in a shopping center, the cost of monthly maintenance will be from 30,000 rubles. The main areas for this type of marketing are entrance areas. Thus, customers will begin to form a positive impression of the establishment from the very first steps. Also, in shopping centers, toilets are important areas, especially in places with high traffic. It should be borne in mind that standard aerosol sprays do not provide complete elimination of unpleasant odors, so it is necessary to use nanospray systems.
Odorization technologies retain potential customers 15-20% longer than usual, while the number of positive reviews increases by 25%. Aroma marketing equipment is currently used in such buildings as the Okhotny Ryad Shopping Center, the Krasny Kit Shopping Center, the Federation and Empire Towers in the Moscow-City complex. The use of smells is especially relevant when decorating premises for the New Year holidays. Among the most popular aromas, it is worth noting bouquets with the spirit of gingerbread, tangerine, spruce, apple and cinnamon.
Cost of aroma marketing