How to Use Content Marketing for Sustainable Generation

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Finally, some take a more conspiratorial position , according to which information providers deliberately manipulate opinions for their own benefit. The mass media thus have their role to play, as this participant interviewed testifies: “ Most of the time, mainstream news can be very biased or politically motivated, so it’s hard to decipher its credibility. As a result, I often have to spend more time researching information and facts.” – Female, 28, United States Like all citizens, young people are likely to exhibit confirmation bias .


They fall back on media that reflect their vision of the world and finland phone number library reject those that go against it. Being a digital native is therefore not synonymous with smooth circulation in the media landscape . They remain skeptical of certain sources – to varying degrees – and do not necessarily judge their value by their impartiality. Information can thus be mapped via a spectrum, on which we can differentiate traditional media and their alternatives , according to the definitions made of them by young people. The demarcation between alternative media and CGU content is also quite vague .


For example, according to this classification, it becomes complicated to classify content such as the content of Brut where journalists take control of the platform's social media for the duration of a report in the field. For young people, traditional media will be especially relevant for hot news , to summarize important information, where alternative media are less qualified. The latter, according to them, are better suited to cover cold news and thus continue to cover topics that have disappeared from the agenda of most traditional media .