How to Use Generation for Event Marketing

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April 24, 2023 Reading time: 4 min Share By Hervé Brusini, President of the Albert Londres Prize, former editor-in-chief of France Télévisions For baby boomers, the 50th anniversary of the newspaper Libération breathes nostalgia. That of another era. A time of kiosks, small change, press ink, the rustling of unfolded and refolded paper, of café crème and the bistro. A family of rituals and surprises that is disappearing. And before. Paradoxically, it is on the computer that we go looking for traces of a paper past. It escaped us so quickly. And we come across a pearl of the history of the press… When a feminist declares her love for the paper newspaper Yes, it's her, and it's pure chance.



But pleasure is often the result of pure chance. The web is slovenia phone number library one of its engines, it knows how to be a time machine. And here is the encounter. A great lady who was called by a simple first name awaits us. We didn't know. One click and Caroline Rémy, alias Madame Séverine, appeared. She is a journalist, a writer too. Undeniably, a reporter with a keen force of conviction. She is a feminist, a libertarian, add the bios dedicated to her. She was part of the editorial experience of La Fronde .



No wonder. This daily liked to define itself, a political, literary newspaper, directed, administered, written by women. Its publication was chaotic from 1897 to 1930. Marguerite Durand, the founder, will put all her energy into keeping this historical singularity of the press going. Right to abortion, right to vote, labor office for women... Durand and his team are in all the fights. And Madame Séverine is one of the figureheads.