Marketing technologies – classic, modern and innovative
Posted: Sat Jan 18, 2025 8:56 am
What are we talking about? It is difficult to say what marketing technologies are, since this term hides many interpretations. It is a promotion tool, a sales technique, and a modern analytics service. Simply put, it is something without which no one will know about the company, its product or service, and even if you are lucky, the management will not be able to evaluate the results.
What are they? It is common among marketers to divide technologies into certain groups. It is worth starting the study with the basics, since even modern approaches do not work without them. Digital marketing offers a large volume of technologies, but they will also be displaced by innovative tech trends over time.
The article explains:
What are Marketing Technologies
Basic Marketing amazon data package Technologies
Marketing sales technologies
Modern Marketing Technologies
Internet Marketing Technologies
Innovative Marketing Technologies
Frequently Asked Questions About Marketing Technologies
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What are Marketing Technologies
The essence of marketing technologies, according to a well-known Google search query, is revealed as a set of working methods, actions and decisions aimed at defining and achieving the key goals of the organization. Here the fundamental importance of all steps that contribute to the achievement of profitable goals and the implementation of an effective marketing policy is revealed.
It is important to distinguish between the concept of "marketing technologies" in terms of methods and tools used to achieve goals and means for interacting with the external environment. Initially, this term included actions and techniques typical for marketing specialists, such as market analysis, conducting marketing research, forming a marketing mix, advertising events, etc.
What are Marketing Technologies
Source: shutterstock.com
In the modern context, the term "marketing technologies" covers not only methods and means of influencing the market, but also includes interaction with specialized services, programs and tools. This expansion of the concept enriches the term with a wide range of possibilities within the framework of the interaction of a marketing specialist with innovative marketing technologies.
However, despite the classic marketing principles that underlie any marketing strategy, some actions and techniques are only applicable in certain conditions, such as the online environment.
Variations in the designation of marketing tools and directions are also possible, presented in formulations synonymous with the term "marketing technologies", such as "marketing research technology" or "use of guerrilla marketing technologies". In this context, we are talking about a set of tools, methods and processes, broken down into their constituent procedures.
What are they? It is common among marketers to divide technologies into certain groups. It is worth starting the study with the basics, since even modern approaches do not work without them. Digital marketing offers a large volume of technologies, but they will also be displaced by innovative tech trends over time.
The article explains:
What are Marketing Technologies
Basic Marketing amazon data package Technologies
Marketing sales technologies
Modern Marketing Technologies
Internet Marketing Technologies
Innovative Marketing Technologies
Frequently Asked Questions About Marketing Technologies
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What are Marketing Technologies
The essence of marketing technologies, according to a well-known Google search query, is revealed as a set of working methods, actions and decisions aimed at defining and achieving the key goals of the organization. Here the fundamental importance of all steps that contribute to the achievement of profitable goals and the implementation of an effective marketing policy is revealed.
It is important to distinguish between the concept of "marketing technologies" in terms of methods and tools used to achieve goals and means for interacting with the external environment. Initially, this term included actions and techniques typical for marketing specialists, such as market analysis, conducting marketing research, forming a marketing mix, advertising events, etc.
What are Marketing Technologies
Source: shutterstock.com
In the modern context, the term "marketing technologies" covers not only methods and means of influencing the market, but also includes interaction with specialized services, programs and tools. This expansion of the concept enriches the term with a wide range of possibilities within the framework of the interaction of a marketing specialist with innovative marketing technologies.
However, despite the classic marketing principles that underlie any marketing strategy, some actions and techniques are only applicable in certain conditions, such as the online environment.
Variations in the designation of marketing tools and directions are also possible, presented in formulations synonymous with the term "marketing technologies", such as "marketing research technology" or "use of guerrilla marketing technologies". In this context, we are talking about a set of tools, methods and processes, broken down into their constituent procedures.