So how do we apply the FABE rule to actual copywriting?
Posted: Sat Jan 18, 2025 8:54 am
Then, based on the discovered Advantages, summarize what Benefits these Advantages can bring to users who purchase the product, such as providing employees with a safer working environment and reducing losses from work-related injury compensation.
Then, evidence is to provide certification reports/technical reports or customer feedback, such as EU CE certification, ISO system certification, real customer feedback videos, etc. , to prove that the FAB mentioned above is credible. After clarifying what FABE is, we can better choose the appropriate copywriting style and sentence structure to present it.
This is the kind of copywriting that is persuasive, can more directly touch the customer's pain points, and increase conversion rates.
We can also use this method to research the copywriting of peer websites. For example, research the Advantages and Benefits mentioned in the copywriting of peer websites, especially Benefits, to see if our germany b2b leads products or services have them. Then adjust our own copywriting based on the situation of peers.
FABE Example 1
FABE Example 2
Making good use of this FABE copywriting rule will definitely make our copywriting more touching to customers and make them willing to pay for our products. Of course, the copywriting rule looks simple, but it still takes some time and effort to apply it.
In the end, although it seems like just writing a few sentences, we still need to have enough knowledge about our company's products and services to dig out the advantages that can really bring value from the features/facts, and then find out the benefits that customers can get, supplemented by evidence. If there is no suitable evidence, then we need to do a good job of the previous FAB.
There are many ways to write good-looking copywriting, but for foreign trade B2B companies doing marketing, what we need is copywriting that can impress customers, meet their needs, and make them willing to pay for it. Good-looking copywriting is far from enough, and good-looking and useful copywriting is what we need!
Then, evidence is to provide certification reports/technical reports or customer feedback, such as EU CE certification, ISO system certification, real customer feedback videos, etc. , to prove that the FAB mentioned above is credible. After clarifying what FABE is, we can better choose the appropriate copywriting style and sentence structure to present it.
This is the kind of copywriting that is persuasive, can more directly touch the customer's pain points, and increase conversion rates.
We can also use this method to research the copywriting of peer websites. For example, research the Advantages and Benefits mentioned in the copywriting of peer websites, especially Benefits, to see if our germany b2b leads products or services have them. Then adjust our own copywriting based on the situation of peers.
FABE Example 1
FABE Example 2
Making good use of this FABE copywriting rule will definitely make our copywriting more touching to customers and make them willing to pay for our products. Of course, the copywriting rule looks simple, but it still takes some time and effort to apply it.
In the end, although it seems like just writing a few sentences, we still need to have enough knowledge about our company's products and services to dig out the advantages that can really bring value from the features/facts, and then find out the benefits that customers can get, supplemented by evidence. If there is no suitable evidence, then we need to do a good job of the previous FAB.
There are many ways to write good-looking copywriting, but for foreign trade B2B companies doing marketing, what we need is copywriting that can impress customers, meet their needs, and make them willing to pay for it. Good-looking copywriting is far from enough, and good-looking and useful copywriting is what we need!