Precall in Ads Manager

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Businesses can provide additional context in their ads. This extra information, such as a link to a website, can help potential customers make informed decisions before they make a call.

In-App Calling
Meta and Facebook are testing a feature that allows users to call from wherever they see the ad, and then resume their in-app experience once the call ends. Meta says no call information is captured.

calls on facebook
Make sure your data is up to date
Advertisers and brands on Meta, such as retailers, restaurants , or service-based businesses, should ensure their phone numbers, hours of operation, and response messages are up to date.

This will allow them to be located by potential customers using these new features. There is no indication that these new features will increase the number of potential customers a brand receives.

As with all new features, optimization and reporting options should be tested to ensure they align with your goals and conversion objectives.

How to improve the results of your Facebook call ads
For some potential customers, nothing beats a phone call. Facebook Click-to-Call Ads can serve as a bridge to connect with these highly engaged consumers, but consider the following tips to improve your results:

Attention in segmentation
One of the biggest problems with call ads is that Facebook automatically optimiz bulgaria mobile phone number list es your campaigns based on reach, rather than targeting consumers who are most likely to click on the call link.

This means you have to do the heavy lifting when it comes to properly targeting your campaign. So remember to limit your ads to only appear to Facebook users on mobile devices.

After all, most people can't click to call from a desktop computer.

calls on facebook
Geographical area and opening hours
If you have a brick-and-mortar business, target customers in your specific geographic area , using past transaction data to understand how likely consumers are to travel to your location.

You can also limit your campaign display hours based on your business's opening hours, or times when you typically see a higher call volume.

If you're only open from 9 to 5, for example, don't run call ads at 8pm, or use the new call-back feature.

Test your campaigns
As with any other type of Facebook Ads campaign, ongoing testing is key to getting results. Start with guesswork about what’s most likely to resonate with your target customers, based on what you’ve learned from previous campaigns.

But keep an eye on the results. Have multiple ad variations ready so you can start a new test as soon as each one is complete.