5 elements of the product line
Posted: Sat Jan 18, 2025 7:31 am
Its creation is not limited to a simple collection of all similar goods and services. It is an organization of the assortment according to a specific scheme that stimulates the client to continue shopping after the first purchase. To achieve this goal, it is necessary to include five essential elements in the product line matrix: lead magnet, tripwire, main product, profit maximizer and premium product. Let's consider them.
Lead magnet
This type of product is offered to the future target audience to attract attention and encourage them to buy. To obtain customer contact information, the lead magnet offers a valuable product for free.
This product serves as an entry point to the sales funnel and should arouse the customer's interest. After studying the free products, the consumer will be interested in your product line and will continue moving forward. However, the client will not be aware of you as a manufacturer, the quality of your products/services. Therefore, it is necessary to introduce yourself and describe the benefits offered to the consumer. As a result, you will be able to obtain the client's contact information: email address and phone number.
Start promoting your main product or service through communication channels after receiving your consumers' contact information.
Lead magnet
Source: shutterstock.com
Let's list examples of the most employment data paqckage frequently used lead magnets:
Electronic/printed books provided free of charge in exchange for consent to receive an online newsletter or a subscription to a resource.
Templates, instructions and cases that help increase efficiency in your niche.
Free consultations to help a future client understand your industry.
Participation without investment in video courses/webinars that teach specific skills or cover issues in your niche.
Free products/samples that confirm the quality of products or services.
Making the first step easy for the customer will increase the likelihood that they will complete the target action, such as downloading the manual or subscribing.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153
Lead magnet
This type of product is offered to the future target audience to attract attention and encourage them to buy. To obtain customer contact information, the lead magnet offers a valuable product for free.
This product serves as an entry point to the sales funnel and should arouse the customer's interest. After studying the free products, the consumer will be interested in your product line and will continue moving forward. However, the client will not be aware of you as a manufacturer, the quality of your products/services. Therefore, it is necessary to introduce yourself and describe the benefits offered to the consumer. As a result, you will be able to obtain the client's contact information: email address and phone number.
Start promoting your main product or service through communication channels after receiving your consumers' contact information.
Lead magnet
Source: shutterstock.com
Let's list examples of the most employment data paqckage frequently used lead magnets:
Electronic/printed books provided free of charge in exchange for consent to receive an online newsletter or a subscription to a resource.
Templates, instructions and cases that help increase efficiency in your niche.
Free consultations to help a future client understand your industry.
Participation without investment in video courses/webinars that teach specific skills or cover issues in your niche.
Free products/samples that confirm the quality of products or services.
Making the first step easy for the customer will increase the likelihood that they will complete the target action, such as downloading the manual or subscribing.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153