Artemy Egorov , analyst at Anna Denisova's native advertising agency

[sohanuzzaman57]

The campaign included these 3 publications plus several headlines and cards for testing. After identifying the best in terms of clickability, we kept the most effective ones and turned off the rest.
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"A huge advantage of Yandex.Zen is that everything can be measured here: impressions in the feed, publication openings, reading to the end. And you can connect the Yandex.Metrica counter to the channel, which allows you to conduct full analytics. In the future, use all this data for retargeting."
Artemy Egorov , analyst at Anna Denisova's native advertising agency

Results
In a month, we received more than 6,000 algeria phone number list reads, which converted into 29 applications. The final cost of an application from Zen was 1.5 times lower than the cost of attracting an application from other channels - 1,000 rubles.


Advertising campaign funnel - from display in the reader's feed to sending an application

Key financial indicators of the campaign
The quality of the applications turned out to be very good - the average budget for repairs indicated in the Quiz is higher than the average in the company. The peculiarity is that many requests had repair dates several months in advance. But even so, several contracts have already been signed.

Retargeting
In Zen publications, there is an option to connect Yandex.Pixel . This allows you to use the audience for retargeting later. We have identified 3 audiences:

Those who went to Quiz but did not submit an application. We tried to convert such users on another landing page.
Those who switched to the publication, but then did not switch to Quiz. We tried to bring them to Quiz again through ads and banners in Yandex.Direct.
Those who liked the publication in the Zen feed, but who did not go inside. We also tried to bring them to Quiz through ads and banners in Yandex.Direct.
Retargeting gave us 3 more applications with approximately the same cost per application.