My 6 digital marketing predictions for 2015

[Jahangir147]

As 2014 draws to a close (where the heck did that go…???) I’m beginning to think about what the coming year might bring. I can definitely see a more mature analytics and data market; already more consultancies are opening, more agencies are focusing on becoming data-led, the demand for people outstrips supply by an enormous factor, and data-driven marketing technology continues to advance at an incredible rate.

Here’s my top 6 things that I think 2015 will be remembered for:
1. Data silos will be broken down.
I’m going to kick it off with this. As more reliance is given to data, and greater ROI is demonstrated, there russian email list 1.7 million contact leads will be a noticeable push to integrate data from different systems. I believe the digital analyst will be one of the main drivers of this; their desire, curiosity and ability to prove it a success will generate senior leadership support of the integration. Our disparate sources of data will begin to disappear in earnest during 2015. By 2018 we’ll be looking back on these days wondering how we ever managed to figure stuff out, marvelling at our patience and dedication.

2. Customer analytics the norm, not the goal.
Once we begin the data integration journey, we generally start with easy-to-merge data sets, such as CRM and other customer data. Putting these together is like turning a lantern on in a cave. Instead of poking around with a flashlight, we instantly have greater visibility across things that really matter – customers, not traffic metrics. Suddenly, all of our analytics focuses on customer attributes, and we can really make headway on the personalisation journey. With a greater ability to merge data sets using common ID’s, this will quickly become the norm, not the goal.