ut beyond that, the secret lies in a job wel
Posted: Sun Dec 22, 2024 6:16 am
Very simply, it is not enough to look at our navel and see how our website works; the key is to know how our website works in relation to others and based on the objectives we want to achieve.
For example, it is useless to be in first position for keywords that no one is searching for.
In the same way, it is also useless to position yourself for something that you do not really offer because you will have impressions but your objective is not simply to appear on Google, it is to sell.
So what's the point of knowing who the first ones are?
Basically because if things are going well for them… there must be a reason.
In SEO, luck doesn't exist. At most, we can benefit from a Google error o taiwan phone code r we can get ahead of some trend or change.
Bl done (in the eyes of Google, of course).
One of the first things we do as SEOs when we conduct an audit is a competitor analysis, and that helps us do much more than just “put a face” to those who compete for users.
It allows us to detect new types of keywords, observe trends, get an idea of what types of strategies work for them and which don't, and most importantly, find opportunities.
So knowing who the best performers are is key to drawing conclusions about what Google
likes and dislikes.
It also helps us detect other interesting things such as how important it is to work on paid traffic or if it is necessary for positioning, the types of sectors to which the pages that rank best belong or the age and prestige they have.
With Data Studio and without filtering any data, we can see very interesting things like the ones I tell you below.
Comparison of all domains in relation to their number of SEO and Google Ads keywords
Where Amazon appears to be competing on both traffic channels although it is Google who has a greater number of organic keywords.
SEO Ranking - Comparison of domains by Keywords
Domains by keywords
Comparison of all domains in relation to their traffic
Where Wikipedia is the one that has by far the most organic traffic
For example, it is useless to be in first position for keywords that no one is searching for.
In the same way, it is also useless to position yourself for something that you do not really offer because you will have impressions but your objective is not simply to appear on Google, it is to sell.
So what's the point of knowing who the first ones are?
Basically because if things are going well for them… there must be a reason.
In SEO, luck doesn't exist. At most, we can benefit from a Google error o taiwan phone code r we can get ahead of some trend or change.
Bl done (in the eyes of Google, of course).
One of the first things we do as SEOs when we conduct an audit is a competitor analysis, and that helps us do much more than just “put a face” to those who compete for users.
It allows us to detect new types of keywords, observe trends, get an idea of what types of strategies work for them and which don't, and most importantly, find opportunities.
So knowing who the best performers are is key to drawing conclusions about what Google
likes and dislikes.
It also helps us detect other interesting things such as how important it is to work on paid traffic or if it is necessary for positioning, the types of sectors to which the pages that rank best belong or the age and prestige they have.
With Data Studio and without filtering any data, we can see very interesting things like the ones I tell you below.
Comparison of all domains in relation to their number of SEO and Google Ads keywords
Where Amazon appears to be competing on both traffic channels although it is Google who has a greater number of organic keywords.
SEO Ranking - Comparison of domains by Keywords
Domains by keywords
Comparison of all domains in relation to their traffic
Where Wikipedia is the one that has by far the most organic traffic