2. Describe your brand's voice in three words
Posted: Sat Jan 18, 2025 5:04 am
It will help you to know how your audience perceives you. If you have never asked yourself this question, now is the perfect time to do so. Define your voice in three terms, which can have any of the following qualities:
-Energy.
-Fun.
-Concern for the needs of your audience.
-Security.
-Conviction.
And in general any other relevant characteristic. For example, for a brand of toys for children from 1 to 4 years old, its terms could be “warm, genuine and close”, while for a mobile phone company, it will be “functional, friendly and useful”.
These three words will be the guideline for developing your branding strategies , as well as for creating useful content for your audience.
3. Your team must know how to put your brand voice into action
It is essential that you meet with your team of writers, video content creators and editors to find out if they understand the importance of their work in this task.
This will involve monitoring the content they have created and planning what will be published in the short and medium term. In any case, the information must put the brand voice into action.
Example: If you own a real estate company, your brand voice probably describes housing solutions for users with sufficient financial solvency, at the best cost and in the best areas of the city. Therefore, the content of your corporate blog should put that concept into practice, creating posts such as:
-Why is the downtown area the best for your children? Find out about the schools and recreational areas near it.
-The best options for newlyweds that will help you save 10% of the total cost.
-Two-storey houses near the sea: a high-end experience.
In all of the above cases, your brand voice is converted into solid and algeria mobile phone number list attractive content, which will position your company in search engines and also help your customers identify you quickly, despite the competition.
4. Be honest at all times
A constant complaint from users in the private services industry, for example, is the lack of clarity and honesty in the messages these companies convey. Customers do not expect miracle solutions, but clarity and authenticity at all times.
In practice, this means that a chain of auto repair shops must inform its customers whether their vehicle's problem can actually be fixed and how much the best available service would actually cost. For its part, an online store specializing in out-of-print collector's books must assure its customers of the legitimacy of its products.
So, Content Marketing will require your voice to be firm , but also honest. Imagine a phrase that defines the above companies, then. It would be something like “We don’t do magic, but we will do our best to give you the best experience.”
-Energy.
-Fun.
-Concern for the needs of your audience.
-Security.
-Conviction.
And in general any other relevant characteristic. For example, for a brand of toys for children from 1 to 4 years old, its terms could be “warm, genuine and close”, while for a mobile phone company, it will be “functional, friendly and useful”.
These three words will be the guideline for developing your branding strategies , as well as for creating useful content for your audience.
3. Your team must know how to put your brand voice into action
It is essential that you meet with your team of writers, video content creators and editors to find out if they understand the importance of their work in this task.
This will involve monitoring the content they have created and planning what will be published in the short and medium term. In any case, the information must put the brand voice into action.
Example: If you own a real estate company, your brand voice probably describes housing solutions for users with sufficient financial solvency, at the best cost and in the best areas of the city. Therefore, the content of your corporate blog should put that concept into practice, creating posts such as:
-Why is the downtown area the best for your children? Find out about the schools and recreational areas near it.
-The best options for newlyweds that will help you save 10% of the total cost.
-Two-storey houses near the sea: a high-end experience.
In all of the above cases, your brand voice is converted into solid and algeria mobile phone number list attractive content, which will position your company in search engines and also help your customers identify you quickly, despite the competition.
4. Be honest at all times
A constant complaint from users in the private services industry, for example, is the lack of clarity and honesty in the messages these companies convey. Customers do not expect miracle solutions, but clarity and authenticity at all times.
In practice, this means that a chain of auto repair shops must inform its customers whether their vehicle's problem can actually be fixed and how much the best available service would actually cost. For its part, an online store specializing in out-of-print collector's books must assure its customers of the legitimacy of its products.
So, Content Marketing will require your voice to be firm , but also honest. Imagine a phrase that defines the above companies, then. It would be something like “We don’t do magic, but we will do our best to give you the best experience.”