Augmented Reality (AR) integrates digital information with the user’s surroundings in real time. With the increasing capabilities of devices and the popularity of AR applications, search engines are beginning to incorporate AR elements into search results, especially for local businesses and products.
Optimization strategies
Implement AR content : Create AR experiences related to your products or services.
Improve Local SEO – Make sure your business qatar phone numbers information is accurate to appear in location-based AR searches.
Use AR-compatible formats : Use AR-compatible 3D models and file formats.
Practical measures
Create 3D Models : Develop 3D representations of your products.
Listing in AR Directories : Make sure your AR content is accessible through platforms like Google ARCore.
Mobile-Friendly : Since AR is primarily mobile-based, make sure your site is mobile-friendly.
3. Visual searches through Google Lens
Understanding Google Lens
Google Lens allows users to search using images instead of text, leveraging AI to identify objects, text, and landmarks. As visual search becomes more widespread, optimizing image-based queries is essential.