Position the university through relevant content
Posted: Sat Dec 21, 2024 4:46 am
Do you remember the nerves and pressure from everyone around you? Do you remember the final exams and parties that left you less time to think seriously about your future? How did the university you chose capture your attention?
It certainly stood out from all the others! However, standing out and differentiating yourself is not an easy task these days, as there are more and more potential universities with an excellent website that a student will want to apply to.
Therefore, the objectives of Inbound Marketing are:
Communicate, in an amazing way, the services provided by pharmaceutical email list the institution.
Convert as many visitors to your website as possible into students who will apply to this position.
But what kind of content should be published?
Well, before applying Inbound Marketing to your institution's website, you must conduct a thorough study of your target audience, get to know them in depth and reach their most desired interests as far as a university is concerned.
Is it important to you that not only the students but also their parents fall in love with the institution?
Set clear goals from the start, that is, set the objective of capturing the attention of both parents and future students so that you can see how positive Inbound can be in this educational sector, because, if you do not have specific objectives from the beginning, it is difficult to achieve something conclusive.
Think back to your student days. What did you want to hear about your university to make you decide on it once and for all? Include that on your website and you'll win!
Achieving a sense of belonging with the university happens both online and offline. Generate engagement with educational material on your website!
Attract, Convert, Close and Delight for Universities
In order for your Buyer Persona , who in this case is the student you always imagined would apply to the institution, to spontaneously want to belong to this university, you must make them go through these four phases of the Inbound Marketing methodology: attract, convert, close and delight.
Don't be caught off guard by a surprise test and learn about these phases and what to do in each of them below!
Attract
If you're a university with high aspirations for who your students will be, you'll want to attract the right people to join your web traffic.
And that's where we have to talk about the Buyer Persona , which is nothing more than the holistic ideal of your client, that is, who they really are on a personal and social level.
For example, creating your Buyer Persona goes something like this: Fernando is 18 years old and is in his last year of high school. His grades are around excellent (set the ideal grade point average), he has played soccer since high school and aspires to be in a university that meets all his needs as a student and athlete.
It certainly stood out from all the others! However, standing out and differentiating yourself is not an easy task these days, as there are more and more potential universities with an excellent website that a student will want to apply to.
Therefore, the objectives of Inbound Marketing are:
Communicate, in an amazing way, the services provided by pharmaceutical email list the institution.
Convert as many visitors to your website as possible into students who will apply to this position.
But what kind of content should be published?
Well, before applying Inbound Marketing to your institution's website, you must conduct a thorough study of your target audience, get to know them in depth and reach their most desired interests as far as a university is concerned.
Is it important to you that not only the students but also their parents fall in love with the institution?
Set clear goals from the start, that is, set the objective of capturing the attention of both parents and future students so that you can see how positive Inbound can be in this educational sector, because, if you do not have specific objectives from the beginning, it is difficult to achieve something conclusive.
Think back to your student days. What did you want to hear about your university to make you decide on it once and for all? Include that on your website and you'll win!
Achieving a sense of belonging with the university happens both online and offline. Generate engagement with educational material on your website!
Attract, Convert, Close and Delight for Universities
In order for your Buyer Persona , who in this case is the student you always imagined would apply to the institution, to spontaneously want to belong to this university, you must make them go through these four phases of the Inbound Marketing methodology: attract, convert, close and delight.
Don't be caught off guard by a surprise test and learn about these phases and what to do in each of them below!
Attract
If you're a university with high aspirations for who your students will be, you'll want to attract the right people to join your web traffic.
And that's where we have to talk about the Buyer Persona , which is nothing more than the holistic ideal of your client, that is, who they really are on a personal and social level.
For example, creating your Buyer Persona goes something like this: Fernando is 18 years old and is in his last year of high school. His grades are around excellent (set the ideal grade point average), he has played soccer since high school and aspires to be in a university that meets all his needs as a student and athlete.