If you want to stay one step ahead of the competition in 2025, it is crucial to understand upcoming trends and adapt your strategies.
Chat GPT workshop recording
Chat GPT workshop recording
Today I'm sharing with you 11 marketing trends that will shape 2025:
1.Understanding the customer journey
In 2025, you need to focus on improving and optimizing your customers’ purchase journeys. It’s important that your channel diversification matches the customer journey and covers all the micro-moments in the decision-making process. Accurately document all the channels and platforms your customers use to make purchasing decisions. For maximum impact, it’s crucial to provide a consistent and connected user experience at all interaction points.
2. Video content remains at the forefront
Video content will remain a key element in 2025. Short videos that present customer testimonials, instructions for use, and highlight product features and benefits will be indispensable.
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3.Semantic hits
You need to accurately measure traffic coming from AI search engines. Search engine optimization (SEO) is evolving into deep artificial intelligence optimization (GEO).
Alternative platforms, such as ChatGPT Search and Perplexity , will continue to grow.
To improve your brand presence:
Add detailed page descriptions and use structured schemas that clearly describe your brand information
Understand how AI perceives your content and adapt your strategies accordingly.
When creating content, take the time to understand your target audience and their needs.
EXPLANATION: Semantic results are the result of advanced search engine algorithms and artificial intelligence that understand the meaning and context of search keywords and provide more relevant and accurate answers. It is the next evolution of search technology that is based on understanding natural language and context, rather than simple keyword matching.
4.Easy access for customers to your digital resources
Make sure your digital content (such as websites, images, videos, products, and information) is easily accessible and quickly found by consumers.
The key points are:
Easy access to digital resources:
Consumers need to be able to easily find and use all of your digital content, whether through search engines (Google, Bing) or directly on your online platform. This includes user-friendly interfaces, fast-loading pages, and logical content organization.
Visual search:
Visual search allows users to search for information using images instead of text. If someone uploads a picture of a product, your system needs to recognize what's in the image and display relevant results.
Technical SEO (search engine optimization):
Make sure your website is technically optimized for search engines, which includes a well-organized structure, proper markup, fast loading, and flawless performance on mobile devices. Better technical optimization means that users will find you more easily through search engines.
Page loading speed:
Loading speed is a critical factor for user experience and SEO. Slow pages drive away visitors and affect search engine rankings. You need to ensure that your content loads quickly, regardless of the device or network your users are using.
5.Digital assets and data
Focus on centralizing your most important data, such as images, content, videos, and PDFs. This allows for greater uk email leads flexibility and easier access to these resources. Use high-quality images across all channels and ensure accurate information about your brand.
6. Empathy and true connection
Empathy and true connection are key elements that most people don’t yet fully utilize. Often, messages are generic and don’t make customers feel like they are truly heard and understood. If you can address the specific pain points, challenges, and concerns of your customers, you will build deeper relationships and differentiate yourself from your competition.
At a time when artificial intelligence is flooding marketing, genuine empathy and a human approach will be what will attract customers the most.
7.Private communities
Private communities are becoming increasingly important. These are online spaces for users, partners, or developers to connect and share experiences. Users appreciate the opportunity to talk to others who are facing similar challenges, as it brings a sense of authenticity and support.
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8.Invest in strategies that improve your visibility
You need to invest in strategies that improve your visibility and attractiveness on search engine results pages (SERPs).
The key elements are:
SERP presence optimization:
Using attractive titles and meta descriptions,
Incorporating rich results such as ratings, images, schema markup,
Content optimization for specific search purposes.
The contents must be:
Visually or content-wise interesting to attract users to interact.
Useful to answer users' questions or solve their problems.
Tailored to search intent - all content must match what users are looking for (e.g. informational content for questions, sales content for purchase intent).
9. Personalization is becoming a key success factor
By analyzing data about how customers behave and what their preferences are, you need to design personalized experiences that better meet users' needs and expectations. Such personalization increases the appeal and effectiveness of your approach, as users connect more closely with content or offers that are relevant to them.
Personalization is becoming a key success factor in digital marketing, enabling more targeted strategies and a greater likelihood of achieving business goals such as conversions, customer loyalty, and a positive user experience.
10.LLM (Large Language Model)
LLM stands for Large Language Model. It is an advanced artificial intelligence algorithm used to process, analyze, and generate natural language. These models are based on deep learning machine learning methods and have the ability to understand and generate complex texts in different languages.
Organic search is becoming less effective, with traffic from traditional search engines like Google set to decline by 25% by 2026, and possibly even 50% by 2028. This is due to the increasing popularity and use of large language models (LLMs), which allow users to get answers directly, without having to click through to web pages.
To adapt to this change, as a brand, you need to ensure your presence where users are looking for information, in a way that increases your visibility and credibility.
This includes:
Working with trusted sources where the data is reliable and accurate.
Providing high-quality and relevant information to large language models that they can use to generate useful and relevant responses.
Structuring content in a clear and standardized way, for example by using data markup schemes, so that the data is understood and used correctly.
As LLMs become a key channel for conveying information and attracting users, it is crucial to adjust your strategies in a timely manner and exploit their potential to increase traffic and strengthen your brand's reputation.